Social Media Workshops

Today, Social Media Club will announce “Starting the Conversation,” our first series of day-long business workshops, at SocialMediaWorkshop.com. The first will be June 11 at SAP headquarters in Palo Alto. Then we move to New York City on June 19th; Boston, June 21 and Austin June 26.
Consultant-writer Shel Israel, co-author of Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers, has agreed to be host-moderator for the entire series. Shel has been a frequent and well-received keynote speaker on social media issues to business audiences in Europe and North America.

In each city, guest instructors prominent in social media will join us. They will be announced as we get closer to each event. These workshops are designed for mid and upper level professionals who are interested in not just getting the big picture of how social media is fundamentally changing business, it is for people who want to understand real and actionable tactics for bringing social media media programs into their work environment, without fear and based on programs that will show co-workers the value of social media. (More information on the agenda page.)
Tickets are on sale now, with an early-bird discount for those who purchase seats soon. Also available is a package where attendees can purchase membership to Social Media Club and obtain the member discount of 10% off the advertised price. (Existing Social Media Club Professional, Small Business and Corporate members can also benefit from discount code SMCMEMBER). We hope to see you there.
Technorati Tags: socialmediaworkshop, socialmediaclub, shelisrael, blogging, education

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Can You ‘Get’ Social Media in an Afternoon?

Probably not entirely, but we think we have designed a great event that will set you on the right path, or help you get the most important bits so you can make the most of this opportunity for your company. If you are a Communications Professional in Silicon Valley (PR, Marketing, Advertising) this is exactly the sort of opportunity you have been seeking to learn all about Social Media Strategy and Tactics. You may even be the lucky one that wins a ‘blue sky’ consulting session live on stage with Robert Scoble from PodTech.net, Lisa Stone from BlogHer, Giovanni Rodriguez of HubBub and myself, Chris Heuer.

On Monday October 23, from 1:00-6:15 PM we are holding a workshop at the SAP Offices in Palo Alto, CA entitled From Social Media to Corporate Media which costs $150 and includes a great cocktail party afterwards where we can mix and mingle and and absorb the insights from the great conversations of the day. The event is described in detail along with some more background on the development plans for Social Media Club, so I won’t get into that too much here except to say thank you to SAP, Fleishman Hillard and PR Newswire for sponsoring the event and making it possible. Equal thanks to media sponsor Silicon Valley Watcher’s Tom Foremski who was extremely helpful in the original planning, but who will unfortunately be out of town on that date due to other commitments.

Since this workshop is unlike any you have ever experienced, I won’t bother linking directly to the registration page - you need to read about it in more detail first.

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Social Media in Silicon Valley

For lunch today I met with former ‘eastwicker’ Giovanni Rodriguez and Silicon Valley Watcher’s Tom Foremski to discuss ideas we had for hosting a conversation on Social Media among Silicon Valley Marketing and PR professionals. After a couple of hours of brainstorming and bs’ing, we have a great idea for doing something unique. We are organizing an event that will provide key insights and strategies for Silicon Valley communication’s professionals to make the most of Social Media, and right now, we are looking at holding the evnt in the 2nd half of October.

Giovanni and Tom have agreed to be Co-Chairs of this event, as well as becoming Presenting Sponsors. They will be helping with the content, event design and promotion - ensuring we have the right mix of participants. Yes, we are taking about a participatory, interactive dialogue rather than a “Panel’s and Podium’s” sort of event - but more on that to come over the weeks ahead as the details fall into place. We are also making this a fee based event, rather than a free one, with discounts for Social Media Club members (more on that piece to come after Burning Man and the Labor Day Holiday).

At the moment, we need help with the big pieces of this emerging puzzle - venue, sponsors, volunteers. We have some good location leads in Silicon Valley, but we are still open to other suggestions or opportunities. If you have any interest in helping with this event, please do contact us and let us know.

I am very, very excited to have the combined wisdom and support of two of the most enlightened Social Media thought leaders I know. This is a powerful first step in expanding the types of programs we are offering through Social Media Club - we are certainly off to a good start, and heading in the right direction.

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