NMRcast #14
January 28, 2007
Following the 3rd Thursday event held on the 18th, the last week has seen a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect the develoment of the social media release. Shel put together a list of the posts they reviewed which can be found on his site (and we encourage you to sift through them all).
NMRcast #14 (29-minutes) can be downloaded (MP3, 13.3 MB), or you can sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
A big ‘thank you’ to Shel for hosting and managing the NMRcast for us! If you would like to listen to previous NMRcasts, please check out the For Immediate Release website.
Sphere: Related ContentNMRcast #13
January 22, 2007
This latest episode was recorded live from the The Third Thursday meeting that took place at Shine SF in San Francisco on January 18, 2007.
Mike Manuel announced the new partnership between the Third Thursday group, SNCR and the Social Media Club and then we delved into the main topic for the evening, the Social Media Release (’SMR’). The panel discussion was led by Chris Heuer, and featured Shel Holtz, Brian Solis, Tom Foremski, and special guest, Joel Tesch from BusinessWire.
The SMR topic fueled quite a bit of conversation following the event, most of which can be followed through Technorati, though I am finding some folks tagged it with social+media+release, others with social+media+press+release so it is not as easy as I thought to round them all up. Which is why we have Brian Solis who did a bang up job in collecting several key points on the topic to get everyone up to speed. Thanks Brian.
You may download the NMRcast here (MP3, 34.6Mb, 1:15:23). You may also subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
A big ‘thank you’ to Shel for hosting and managing the NMRcast for us, and to the folks at Shine SF for opening their space to the group.
To listen to previous NMRcasts, please check out the For Immediate Release website.
Sphere: Related ContentThe Social Media Release Under Attack
January 20, 2007
Earlier this week at Third Thursday, we talked about the Social Media Release and thankfully recorded the next NMRCast, so the full conversation will soon be online. Stowe Boyd was in attendance and had some very pointed questions, which we felt we answered to a degree, but did not dive into more deeply so as to hear other voices in attendance. His blog post entitled “Enough Already: Getting Social Media all wrong” was a one-sided commentary that failed to even link to this site or Social Media Release Blog and has now been picked up by Robert Scoble and others. Our response was posted over here, so please join in on the conversation and let us know your thoughts… BTW, if you really want to know about this subject, please read the draft of the requirements we wrote.
Sphere: Related ContentNMRcast #12
December 13, 2006
In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new type of press release; Chris covers progress toward planning a social media new release summit.You can download the file here (MP3, 12.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Related items:
- Weblo’s social media release, produced by iStudio and High Road Communications, affiliated with Fleishman Hillard
- iStudio’s blog post about the Weblo release
- Fleishman Hillard’s Ed Lee blogs about Canada’s first social media news release
- Edelman’s announcement of the debut of StoryCrafter
- Edelman’s Phil Gomes offers blog posts—part one and part two—discussing Edelman’s StoryCrafter
- The microformats website
- Tom Foremski’s post, Do journalists want a social media news release? from Silicon Valley Watcher
- Social Media Release Wiki (contribute your case studies)
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
A big ‘thank you’ to Shel for hosting and managing the NMRcast for us!
To listen to previous NMRcasts, please check out the For Immediate Release website.
Sphere: Related ContentNMRcast #11
December 4, 2006
In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss reactions to the Social Media release concept, announced an upcoming Social Media Release summit and invited PR pros to post their case studies to the Social Media Release wiki.
Download the file here (MP3, 13.4 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Additional information available:
- Social Media Release Wiki (contribute your case studies)
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
A big ‘thank you’ to Shel for hosting and managing the NMRcast for us!
To listen to previous NMRcasts, please check out the For Immediate Release website.
Sphere: Related ContentNMRcast #10
December 4, 2006
NOTE: I realized I had not posted this last month. Whoops!
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In this episode, Chris Heuer, Shel Holtz and Brian Solis wrap themselves around Social Media release metrics.
Download the file here (MP3, 29.1 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Additional show notes:
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
A big ‘thank you’ to Shel for hosting and managing the NMRcast for us!
NMRCast #9
October 26, 2006
Chris Heuer, Brian Solis and Shel Holtz* discuss Edelman’s woes and the notion of disclosure; they also catch up on the working group progress and chat a bit more about tags (can you ever get enough?).
Shel Holtz provides a list of links supporting this podcast on his website, For Immediate Release.
You can download the file here (MP3, 12.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon). Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
* Tom Foremski is currently in India and was not able to attend.
UPDATE: I had orignally titled this post ‘NMRCast #9: Disclose. Disclose. Disclose.’. I realized this did not truly cover the content of this podcast, so I have changed the title to simply NMRCast #9.
Sphere: Related ContentNMRcast #8 - Social Media Release powering forward
October 10, 2006
Chris Heuer, Brian Solis, and Shel Holtz discuss the Media Release working group’s progress, cover the role of tags in the Social Media release, and discuss Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.
Shel Holtz provides a list of links supporting this podcast on his website, For Immediate Release.
You can download the file here (MP3, 12.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Sphere: Related ContentNMRcast #7 - Real World Implementations
September 9, 2006
A look at some real-world implementations of new media releases*, introducing new members of the working group, a review of Todd Defren’s post on the key principles of a social media release, and an update on the XPRL meeting in London.
The New Media Release Podcast, episode 7 can be downloaded here (MP3, 10.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon). Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
*Shel Holtz provides a list of real world implementations on his website.
Sphere: Related ContentGoing Beyond Silicon Valley…
August 28, 2006
In last week’s NMRCast, I mentioned that I was considering an extended trip to host a few Social Media Club meetings outside Silicon Valley. On Saturday evening, Kristie and I decided that I should commit to the trip and see if providence would really move.
We are still working out the details and are looking for client opportunities, sponsorships and other support, but here is the initial schedule we are working with:
9/13 - Arrive in London, get my bearings and stay with the ever insightful Jackie Danicki
9/14 - Open day of meetings, XPRL Meeting at 3pm
9/15 - Afternoon/evening - Social Media Club London Kickoff Meeting
9/18 - Fly to New York, Social Media Club New York Kickoff Meeting that evening
9/21 - Fly to Miami, Social Media Club South Florida Kickoff Meeting (or on 9/25?)
9/22 - Drive to Orlando for Blog Orlando to hang out with Josh and all the other Disney loving Bloggers out there
9/25 - In Miami for business meetings
9/26 - Fly home to San Francisco in the early evening
In planning for this trip, and discussing Social Media Club operations, it became clear that my original goals for hosting 25 or more Founders Circle Events this fall was overly optimistic. We are still assesing this aspect of the launch plans, but intend to hold true to the spirit of the original idea - to get out into the rest of the world and understand how other people view social media and learn what people want from a Social Media association.
I can not begin to tell you how excited I am about this trip. More details to come later this week…
Sphere: Related ContentNMRCast #6 - Business Wire Joins the Group
August 27, 2006
Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement.
Download the file here (MP3, 5.1MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Shel Holtz has links to the New Media Release wiki and the Google group on his website.
Sphere: Related ContentNMRcast #5 - The Content Episode
August 18, 2006
The discussion covered the possible integration of XPRL aand the hRelease format; the results of a Social Media Club meeting on Wednesday night where the new-media release was addressed; the development of a working group; and the announcement of a case study contest.
Download the file here (MP3, 13.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Shel Holtz also provides some valuable links on his website relating to this podcast.
Sphere: Related ContentNew Media Release #4
August 16, 2006
Chris Heuer and Brian Solis are live at SES and discuss search-engine optimization of press releases and the role of XML schemas in press releases.
The podcast can be found at the For Immediate Release site.
It’s a thriller folks.
Show notes for August 15, 2006
Welcome to NMRCast episode #4, a 23-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 15.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Sorry; the ability to hear a stream from this page is not available for episode #4
In This Edition:
- New Media Release wiki
- Search Engine Strategies conference
- XPRL, the eXtensible Public Relations Language
- Google Groups mailing list for New Media Release discussion (please join!)
NMR Cast #3 - Wire Services
August 1, 2006
The New Media Release Podcast, episode #3 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Tom Foremski and Brian Solis join Chris Heuer and Shel Holtz for a discussion what to call this thing, how to get the profession to work together on a single product, and the role the wire services will play.
Show notes for July 31, 2006
Welcome to NMRCast episode #3, a 32-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 12.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In This Edition:
- New Media Release wiki
- Chris Heuer’s post on the name of this initiative
- Google Groups mailing list for New Media Release discussion (please join!)
Listen to this podcast now:
NMRCast #2
July 21, 2006
This week finds Tom Foremski, Todd Defren, Shel Holtz, and Chris Heuer discussing the naming of the (’New’) Media Release and continuing their discussions on how the standard old tired press release could do with an upgrade.
You can hear the podcast here.
If you would like to sign up for the RSS feed, you can do that as well (of course I think you should, as there are sure to be lots of little nuggets coming out of these conversations).
I would also encourage you to join the Google group and share your thoughts with the world.
Sphere: Related Content
