What is Community 2.0 Podcast #2
March 13, 2007
Over the past 24 hours I have continued to ask people this important question around What is Community 2.0, and some clear trends are appearing which are touched upon here. This podcast includes answers from Mike Flood, VP of Community Relations for the Seattle Seahawks, Jake McKee from Big in Japan and David Churbuck from Lenovo. Listen in for some tasty bites of insight…
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Sphere: Related ContentWhat is Community 2.0 Podcast #1
March 12, 2007
During the opening night of the Community 2.0 Conference I had a chance to ask a few people the question what is community 2.0? There were a few good answers. On this podcast, we hear from Lois Kelly from Foghound, Sylvia Marino from Edmunds, and Social Media Strategist extraordinaire Deb Schultz. Listen in for some great insights…
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Sphere: Related ContentSocial Media Clubhouse Podcast #4
March 11, 2007
On Sunday night, our friend Giovanni Rodriguez of HubBubPR, my fiancee Kristie Wells and I headed over to the Community 2.0 reception. In the car on the way over, we discovered that Kristie is a great back seat driver (so am I) and the Red Rock is about 15-20 mins from the house. We also talked more deeply about what we are doing with Social Media Club (Giovanni as interviewer), the challenges that corporate champions face when trying to engage with community models and whether or not this whole thing can be as simple as ‘conversation’. At the end of a long day, there is some good stuff here, but I am really looking forward to the morning and some good community engagement with old friends and new peers…
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Sphere: Related ContentIs SxSW going to be the death of Twitter?
March 10, 2007
Just about 6 weeks ago, I wrote a post about Twitter being a great evolution of IM, moving to EM, which I called “everywhere messaging”. Well, in the weeks since, I have come to realize it is really about EP, “everywhere publishing” - but not just publishing in the broad sense, but rather, it is a functionally restricted form of micro-blogging. If you look at my Twitter feed, you will see that this is generally how I use it.
Unfortunately, it feels like Fonzi is getting his swim trunks on, and the sharks are looking ferocious. Why would I suggest that this great channel that I have been touting for the last few weeks is about to jump the shark? Because of the amount of focus on the use of Twitter as a communications channel down at SxSW (did I mention how bummed I am that I am not there?). BTW, I am seriously asking the question of whether SxSW will be the death of Twitter? The reason being that we must cross over and bump up against barriers in order for us to realize they exist in new realms - the amount of traffic coming through Twitterific is just overwhelming and causing it to lose its’ intimacy for me.
Tonight, I came back to the Social Media Clubhouse from dinner with Kristie and Tom Foremski to see that my last 20+ Twitters were a back and forth conversation between my friends Chris Pirillo and Robert Scoble about Twitter. In fact, Kristie, Tom and I were just having a conversation in the car no more then 60 minutes ago about the same problem. I already can’t keep track of the friends I really care about staying connected to with the increase in usage, and now I am feeling guilty every time someone adds me as a friend when I don’t add them in return. But I can’t add everyone - I just don’t have the extra attention to invest, and to Chris Pirillo’s point
what happens when you have 10,000 followers - and their responses get buried because you can’t reciprocate?
The thing is, the very nature of Twitter, which Kristie pointed out mirrors the addictive nature of Flickr, will lead to a natural increase in the frequency in usage, the scope of usage and the number of people using the service. In the last week, I have received at least 30 friend requests, and I am not really that well known or popular. Scoble is over 1,000 already and climbing fast. Pirillo is right, but he need not go out to 10,000 followers - Scoble is already having responses and more get buried - it has happened in his voicemail where he directs you to email, and even in email and other channels, he is always going to fight to keep up, despite all his very hard work and great intentions.
The thing about Twitter, Flickr and other similarly architected services is that we like staying in touch with the people we care about, the people we WANT to have connecttions with. Unfortunately, and as I have been saying a lot lately - Humans Don’t Scale. Dunbar was really right - I am pretty much putting the Dunbar number in the same category as Newton’s laws of gravity. It is important to note that I am not hoping for its demise - far from it. I am however wondering what can be done about those of us that care about such things in thinking about some sort of guideliness to prevent usage patterns from destroying the incredible value we find in staying connected to the people we care about most.
So what are the limits of Twitter, what are the best uses? Can we put this altogether in a wiki? Am I just crazy? Or is the usage of it morphing in ways that are really decreasing the value of the channel instead of increasing it? Is there any possibility to save Twitter from Twittering itself to death?
Mea Culpa: Occasionally, I do use the dreaded @ myfriend message myself. At this time, I want to apologize to everyone for this terrible, terrible assault on your attention. Direct messages should be sent directly - or if it was/is necessary to build upon a conversational thread, I should have made the slight additional effort to have blogged it myself on my full site. Perhaps Twitter could make a C messageID, or C myfriend feature to redirect some of this additional traffic. But honestly, I think the additional volume, the experimentation and the morphing of this great everywhere publishing must give us all pause, to rethink what works well and what doesn’t - to then start modeling the behaviour we hope to see from others…
Sphere: Related ContentSocial Media Clubhouse Podcast #3
March 10, 2007
On our way to New Comm Forum’s last day on Friday March 9, I was joined by Debbie Weil and special guest star Tom Abate, of the San Francisco Chronicle. Howard Greenstein stayed at the clubhouse to take care of some Social Media Club business. The first three minutes or so was just fun (and funny) banter about Thursday night, and then Tom revealed his biggest insight to come from the day - that Social Media is indeed the right term to apply to the ‘greater significance’ of what is happening today. From here, the conversation dug more deeply into the transformation that is happening to the mediasphere, briefly touching on David Weinberger’s keynote. We also talked about Craigslist, and whether or not it is a ‘business’. I will let you discover the rest, which is just a terrific podcast - exactly the sort of thing I hoped we would capture in the car ride together.
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Sphere: Related ContentSocial Media Clubhouse #2
March 9, 2007
After a long day at New Comm Forum, Debbie Weil, Howard Greenstein and I had a nice dinner with a few other bloggers at Maggiano’s and drove back to the Clubhouse. During the drive we talked about some of the issues of the day, but largely delved into our perspectives on Second Life and briefly into David Weinberger’s most exceptional keynote.
Social Media Clubhouse Podcast #1
March 8, 2007
This morning, we had a great chat for about 13 minutes on the way in to New Comm Forum from the Social Media Clubhouse. Joining me (Chris Heuer) were Howard Greenstein and Debbie Weil. The conversation covered the prevalence of massage parlors in Las Vegas, Mit Romney’s undergarments and the deeper topic of how many people hold onto old protocols instead of holding the deeper purpose and beliefs behind such protocols. For instance, some journalists hold on to the notion of print, instead of remembering that is the uncovering of the truth and communicating it widely. It should be quite entertaining, or at least I hope it is.
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Sphere: Related ContentCome on over to our ‘Clubhouse’ in Las Vegas
March 7, 2007
Tonight is the first event at our first ever Social Media Clubhouse, which is being held in support of SNCR’s New Comm Forum as a place where our members and friends can stay together, blog together and have fun together. There are more details on our Wiki, but if you want the secret password, you need to Twitter “D socialmediaclub” for the address.
As of this moment, we don’t have any sponsors who have signed up, but we are still talking to a few people, so are hopeful we can at least get some free beer for some of the festivities. If not sponsors, we can all chip in a few bucks and I am going to run to Costco to pick up what we need. The festivities kick off tonight after the opening reception at the Venetian, with “chillin @ the clubhouse” and a screening of Martin Scorcese’s infamous “Casino” on the 180″ projection theatre system. Tomorrow night is a Pool Tournament, sign up on the Wiki. Friday night, for any of you staying in town through the weekend, we are going to have casual cocktails and do some beercasting.
We look forward to seeing you there! (the tag for the event is smclubhouse1)
Sphere: Related ContentNewComm Forum: Social Media Conference
January 25, 2007
NewComm Forum is the premier conference that brings together industry leaders from around the globe to explore the impact of Social Media on professional communications, business and traditional media. There are 28 interactive sessions in four conference tracks focusing on corporate communications, PR, marketing and advertising, new media and journalism. Get hands-on training, learn best practices for Social Media program implementation and hear the latest case studies.
The 3rd Annual New Communications Forum, takes place March 7th-9th at the Venetian in Las Vegas, NV.
Chris Heuer, SMC Co-Founder, will be on hand to moderate a session on ‘How to optimize the Social Media Release for the future of PR’. We will also be organizing a blogger dinner for Thursday night (8th) - so stay tuned for additional details which will be posted on the Events page shortly.
For more information on the NewComm Forum, or to register, visit the NewComm Forum website or call +1.800.493.4867. We are proud to announce Social Media Club members are eligible for a $200 discount, simply reference discount code 612SHN to save $200.
We hope to see you in Vegas!
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