Site Archives Social Media Release

Social Media Now: Big Media’s War on YouTube, Chapter 639


Ok, we expect the Academy of Motion Picture Arts & Sciences not to understand social media, but Mark Cuban?
On Tuesday the Academy asked YouTube to remove all its Oscars videos (the Will Farrell musical number had been viewed a quarter of a million times before its removal). Yesterday YouTube complied.
The YouTube clips didn’t compete with […]

NMRcast #14


Following the 3rd Thursday event held on the 18th, the last week has seen a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect […]

Social Media Club Dallas Launches


First off, thanks to Yahoo! for understanding the importance of Social Media and for stepping up to be the location sponsor for the launch of the Dallas Social Media Club. I was pretty concerned about space at the Yahoo! offices as we were limited to 25 registrants. We filled up the seats exactly for the […]

The Social Media Release Under Attack


Earlier this week at Third Thursday, we talked about the Social Media Release and thankfully recorded the next NMRCast, so the full conversation will soon be online.  Stowe Boyd was in attendance and had some very pointed questions, which we felt we answered to a degree, but did not dive into more deeply so as […]

Interviews with Chris Heuer, Co-Founder of Social Media Club


A couple of fine fellas have done podcasts with Chris recently, and I would love to share them with you all.
(1) Shel Holtz and Chris discuss the social media press release; the evolution of the effort, the components of the social media release, the progress made by the working group, composition of the working […]

NMRcast #12


In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new […]

Social Media Club Portland


On Tuesday, December 5th Chris Heuer and Alex Williams will lead a round table discussion on blogs, podcasts and other items of note. They are also accepting suggestions for additional topics, so if there is a subject burning a hole in your noggin - please send it to kristie [at] brainjams [dot] org and […]

Social Media Club - Phoenix


Social Media Club is officially launching in the lovely state of Arizona this month.
Francine Hardaway has offered to lead the group and will be digging into topics covering disclosure/ethics, the new media press release and what is needed to grow the local community. NOTE: If there is a specific topic you would like […]

Social Media Release Blog & Requirements ‘Released’


Just a quick note here that we have started a new Blog to address the progress of the Social Media Release and help practicioners to better understand best practices - ultimately making the most of the emerging standard for the PR industry. Check out the Social Media Release dot org Blog if you are […]

NMRcast #8 - Social Media Release powering forward


Chris Heuer, Brian Solis, and Shel Holtz discuss the Media Release working group’s progress, cover the role of tags in the Social Media release, and discuss Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.
Shel Holtz provides a list of links supporting this […]

XPRL Meeting in London


When I first saw the note from David Phillips about this meeting, I was intrigued, but after discussing the XPRL standard with more seasoned PR folks did not have high hopes honestly. People I spoke with said it was a dead but valiant effort to […]

Social Media Club London


Chris Heuer will be in London for the XPRL meeting (related to the new Media Release format for revitalizing the traditional Press Release) and will be participating in the first meeting of the London Social Media Club that takes place on Friday, September 15th at the Fleishman Hillard offices at 40 Long Acre, Covent Garden, […]

Social Media Club NYC


Monday, September 18th is the first meeting of the Social Media Club in NY. Welcome! Thanks to the FINE folks at Business Wire for hosting us at their offices at 40 East 52nd Street, at 6pm. You must register below so building security can have a list of names. Register here.2 main discussions.
First a discussion […]

New Media Release #4


Chris Heuer and Brian Solis are live at SES and discuss search-engine optimization of press releases and the role of XML schemas in press releases.
The podcast can be found at the For Immediate Release site.
It’s a thriller folks.
Show notes for August 15, 2006

Welcome to NMRCast episode #4, a 23-minute podcast recorded live from the San […]

NMR Cast #3 - Wire Services


The New Media Release Podcast, episode #3 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast […]