Tomorrow at the London Club, Michael Spencer and I will show you that we are all hardwired for music.  It’s in our very heartbeat.  Naturally, we want to walk the talk and include appropriate sound effects in the accompanying podcast.
There are several ways to include message-appropriate, cost-effective, and life-giving music and sound in social media. […]

Ok, we expect the Academy of Motion Picture Arts & Sciences not to understand social media, but Mark Cuban?
On Tuesday the Academy asked YouTube to remove all its Oscars videos (the Will Farrell musical number had been viewed a quarter of a million times before its removal). Yesterday YouTube complied.
The YouTube clips didn’t compete with […]

Following the 3rd Thursday event held on the 18th, the last week has seen a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect […]

First off, thanks to Yahoo! for understanding the importance of Social Media and for stepping up to be the location sponsor for the launch of the Dallas Social Media Club. I was pretty concerned about space at the Yahoo! offices as we were limited to 25 registrants. We filled up the seats exactly for the […]

This latest episode was recorded live from the The Third Thursday meeting that took place at Shine SF in San Francisco on January 18, 2007.
Mike Manuel announced the new partnership between the Third Thursday group, SNCR and the Social Media Club and then we delved into the main topic for the evening, the Social Media […]

Earlier this week at Third Thursday, we talked about the Social Media Release and thankfully recorded the next NMRCast, so the full conversation will soon be online.  Stowe Boyd was in attendance and had some very pointed questions, which we felt we answered to a degree, but did not dive into more deeply so as […]

In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new […]

“It’s not social media if the rest of the PR industry isn’t socializing…”
I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco recently to discuss Social Media and successful examples in today’s PR landscape.I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on […]

On Tuesday, December 5th Chris Heuer and Alex Williams will lead a round table discussion on blogs, podcasts and other items of note. They are also accepting suggestions for additional topics, so if there is a subject burning a hole in your noggin - please send it to kristie [at] brainjams [dot] org and […]

This morning I gave a presentation on Social Media to some of the smartest people in Search Marketing and Search Engine Optimization at the Search Insider Summit hosted by Mediapost. Many thanks to my co-panelist Sally Falkow from Press Feed and our moderator […]

Social Media Club is officially launching in the lovely state of Arizona this month.
Francine Hardaway has offered to lead the group and will be digging into topics covering disclosure/ethics, the new media press release and what is needed to grow the local community. NOTE: If there is a specific topic you would like […]

Just a quick note here that we have started a new Blog to address the progress of the Social Media Release and help practicioners to better understand best practices - ultimately making the most of the emerging standard for the PR industry. Check out the Social Media Release dot org Blog if you are […]

Our good friends over at Fleishman Hillard have opened up their offices again and are hosting the second meeting in London. Come one, come all.
Suggestions have been to discuss the latest in tools, technologies and success stories. However, if there is something specific you would like to throw out onto the table, please […]

Chris Heuer, Brian Solis and Shel Holtz* discuss Edelman’s woes and the notion of disclosure; they also catch up on the working group progress and chat a bit more about tags (can you ever get enough?).
Shel Holtz provides a list of links supporting this podcast on his website, For Immediate Release.
You can download the file […]

Chris Heuer, Brian Solis, and Shel Holtz discuss the Media Release working group’s progress, cover the role of tags in the Social Media release, and discuss Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.
Shel Holtz provides a list of links supporting this […]