Following the 3rd Thursday event held on the 18th, the last week has seen a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect […]

This latest episode was recorded live from the The Third Thursday meeting that took place at Shine SF in San Francisco on January 18, 2007.
Mike Manuel announced the new partnership between the Third Thursday group, SNCR and the Social Media Club and then we delved into the main topic for the evening, the Social Media […]

Earlier this week at Third Thursday, we talked about the Social Media Release and thankfully recorded the next NMRCast, so the full conversation will soon be online.  Stowe Boyd was in attendance and had some very pointed questions, which we felt we answered to a degree, but did not dive into more deeply so as […]

In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new […]

In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss reactions to the Social Media release concept, announced an upcoming Social Media Release summit and invited PR pros to post their case studies to the Social Media Release wiki.
Download the file here (MP3, 13.4 MB), or sign up for the RSS feed […]

NOTE: I realized I had not posted this last month. Whoops!
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In this episode, Chris Heuer, Shel Holtz and Brian Solis wrap themselves around Social Media release metrics.
Download the file here (MP3, 29.1 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or […]

Chris Heuer, Brian Solis and Shel Holtz* discuss Edelman’s woes and the notion of disclosure; they also catch up on the working group progress and chat a bit more about tags (can you ever get enough?).
Shel Holtz provides a list of links supporting this podcast on his website, For Immediate Release.
You can download the file […]

Chris Heuer, Brian Solis, and Shel Holtz discuss the Media Release working group’s progress, cover the role of tags in the Social Media release, and discuss Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.
Shel Holtz provides a list of links supporting this […]

A look at some real-world implementations of new media releases*, introducing new members of the working group, a review of Todd Defren’s post on the key principles of a social media release, and an update on the XPRL meeting in London.
The New Media Release Podcast, episode 7 can be downloaded here (MP3, 10.6MB), or sign […]

In last week’s NMRCast, I mentioned that I was considering an extended trip to host a few Social Media Club meetings outside Silicon Valley. On Saturday evening, Kristie and I decided that I should commit to the trip and see if providence would really move.
We are still working out the details and are looking […]

Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement.
Download the file here (MP3, 5.1MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, […]

The discussion covered the possible integration of XPRL aand the hRelease format; the results of a Social Media Club meeting on Wednesday night where the new-media release was addressed; the development of a working group; and the announcement of a case study contest.
Download the file here (MP3, 13.9MB), or sign up for the RSS feed […]

Chris Heuer and Brian Solis are live at SES and discuss search-engine optimization of press releases and the role of XML schemas in press releases.
The podcast can be found at the For Immediate Release site.
It’s a thriller folks.
Show notes for August 15, 2006

Welcome to NMRCast episode #4, a 23-minute podcast recorded live from the San […]

The New Media Release Podcast, episode #3 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast […]

This week finds Tom Foremski, Todd Defren, Shel Holtz, and Chris Heuer discussing the naming of the (’New’) Media Release and continuing their discussions on how the standard old tired press release could do with an upgrade.
You can hear the podcast here.
If you would like to sign up for the RSS feed, you can do […]