SPSS sponsors the Social Media Club Workshop in Paris

SMC France is proud to announce its partnership with SPSS, leading worldwide provider of predictive analytics software and solutions. SPSS and its team will be actively supporting the SMC France during the first SMC Workshop, which will be held on May 15th, in Paris. As seasoned marketing professionals, SPSS chose no to be a “sleeping sponsor” and decided to be directly involved in the workshop: its managers will attend the whole day and help attendees to design their social media projects!

By associating its name, image, expertise and energy to SMC France, SPSS actively contributes to the development of SMC, and positions itself as a thought-leader in the marketing industry.

Many thanks to SPSS for its support and its trust!

For any infos on the SMC Workshop, please visit our page or contact us.

About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company’s Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises – able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.

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Le premier Social Media Workshop in Paris, France

The Social Media Club French Chapter is  proud to unveil some details of the first Social Media Club Workshop, which will be held on May 15th, in Paris, France.

After reviewing two years of monthly conferences and sessions and having conducted many training and consulting missions, we came up with a detailed list of issues companies need to address to design an efficient social media strategy. Through an original format, the finest social media experts will train professionals and enable them to forge their own approach. This won’t be a series of lectures nor discussion sessions, this will be about designing your own social media project for your company and implementing it right away!

Roll up your sleeves and get ready to work along with Chris Heuer and experts from Rue89, AF83 and the Metrics Factory.

All right, but how will it be different from other conferences and seminars?

Instead of just listening to lecturers and trying to apply others’ best practices to your case, you’ll be asked to build up your own project throughout the day.  You’ll be provided with the basic analytical tools at the beginning of the training and the different session, held in very small and interactive groups, will be as many inputs for your reflections. Organizers and workshop leaders will stay available at any time to support you and challenge your project. At the end of the day, you and your team will present your project to the SMC experts and get their feedback immediately.

Workshop leaders and sessions will include:

• Chris Heuer, “Introduction: how to design a social media strategy” + “Social Media Tools for beginners”
• Rue89, “Communty Management: Make your users work for you!”
• AF83 , “How to recruit your community?”
• The Metrics Factory, “How to turn your social media metrics into gold?”

Participation is limited, so if you are in Paris, don’t hesitate to apply now (and save some money, with the “early bird” pricing). We are also currently still seeking sponsors for the workshop, contact us for more details.

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First Social Media Strategy Workshop in Birmingham Alabama

We are very excited to unveil some details of our upcoming Social Media Workshop which will be held on Tuesday April 27 in Birmingham Alabama. After taking the pulse of the market, reviewing the result of the Social Media Buyers Guide and discussing anecdotal evidence, we came to realize pretty quickly that almost everyone is in need of a clear strategy for integrating social media into their marketing and communications mix so companies can start to engage. It was also clear, that the biggest challenge social media champions face is selling it internally and educating coworkers, so our plan for this latest series of workshops pretty much wrote itself.

For only $295, you will benefit from the experience and creative insights from some of the leading practitioners in social media for business. Join Mack Collier, Scott Schablow, Ike Pigott and Chris Heuer for a full day workshop where you get to leave with the framework for your social media strategy and insights on how to sell the plan to management so you can begin to make it real.

So roll up your sleeves, this isn’t a bunch of pseudo-celebrities trying to show you how great they are while talking about how many followers they have on Twitter, this is about you making social media an integrated part of your business strategy. We are doing a WORKSHOP so that you can put social media to work for you. In fact, when you register, you can tell us what you are specifically trying to accomplish and we will work to tailor the final agenda and related discussions to your specific needs.

So what will the Social Media Strategy Workshop look like?

We will start the day discussing the impact Social Media has on your business and why so many people are turning to social media for an up turn in their business during the economic downturn. How does social media change things? What exactly is it? What is possible and what is not? How can it help your business? Why is everyone talking about it? What are the most important principles you need to understand? What’s the different between a status update, a Tweet, a poke, a nudge and all those other silly sounding terms?

After a brief introductory presentation addressing these key questions, each of our workshop leaders will host smaller conversations in breakout groups so we can more directly support your specific needs.  Each workshop leader will then host a conversation that includes some presentation materials as well as demonstrations of important services, software and web sites such as Twitter, Facebook, Delicious, YouTube and more.  We will also highlight important areas of focus which may be a part of your final strategy inlcuding:

• Review of current marketing plan (do you have your’s? bring it.)
• Building and maintaining relationships
• Looking, Listening and Responding
• Producing Media
• Engaging with the Market
• Managing Community
• Social Media Campaigns
• Metrics and ROI
• Becoming a Social Organization
• Social Media Campaigns
• Measuring Influence and Maximizing It

After lunch we will review case studies from leading companies such as Dell, H&R Block, GM and Zappos as well as from smaller everyday folks applying the same insights in distinct ways. While the cases are all unique to the specific situation at hand, they do offer incredible insight into the perspective required to be successful. Participants are encouraged to share their own case studies as part of this discussion too so that we may learn from each other throughout the day.

The remainder of the afternoon will focus on developing a social media strategy for you to take back to your business. In addition to discussing in-depth details behind key strategic decisions you need to make, we will also discuss how you can get support for these activities within your organization. So you will leave at the end of the day with a strategic plan and a plan for how to begin putting it to work within your organization.

Participation is limited, so if you live in or near Birmingham, we hope you will consider spending the day with us figuring out how to apply social media to your business.  It’s a transformational step for you and your career as well as your business. So, please register today and join us in Birmingham on Monday April 27.

We are also currently still seeking sponsors for the workshop. If you are interested in sponsoring the event, $5,000 will make you the title sponsor for the workshop.  If you are interested in supporting your local community and you are looking at buying 2 tickets, you might be interested in becoming a participating sponsor for $1,500 which includes 2 tickets for you and your company in addition to 2 tickets for a non-profit organization and traditional workshop sponsorship coverage.  Contact us for more details.

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Social Media Club Workshop Series

On April 25th we are kicking off the first in a series of Social Media Workshops to help you understand why Social Media is such a hot topic, and what your organization should be doing about it.

Social Media Club’s Founder and Chairman, Chris Heuer, will be traveling to five* cities in this first leg and is pulling together a team of industry leaders and Social Media practitioners in each locale to develop sessions for the workshop(s). Each city will have a slightly different focus and flavor, depending on the practitioners chosen and on the specific needs of the local community. You learn from lectures, conversations and interactions and walk out of the workshop with a full understanding of what Social Media can do for your business, and an actionable plan that you can then implement into your marketing program.

The six cities in this first leg are:

• Birmingham, AL (USA): April 27, 2009
• Miami, FL (USA): May 2, 2009
• Hamburg (Germany): May 8, 2009
• London (United Kingdom): May 12, 2009
• Paris (France): May 15, 2009

Early bird discounts apply to all events, so book early and save a little cash.

After these events, we are heading to the Northeast USA and the Midwest USA in June, and will be in the land Down Under in November - so stay tuned, as there will be more dates added soon…

We are also looking for sponsors for individual workshops, as well as the entire workshop series (17 workshops being held in the US, Europe and the Asia Pacific Rim detween April and November 2009). Please contact us for details on the various levels of sponsorship available.

UPDATE: * The Raleigh workshop has been moved to June due to scheduling conflicts.

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Social Media Workshop Hawaii - Update and Thanks

Aloha! We are so excited to be here in Hawaii to share what we have been doing for the past several years and enjoy this beautiful island.  I have said it before and I will say it again, Kristie and I are some of the luckiest people alive – we get to do what we love, with people we love, enjoying some of the loveliest parts of the world along the way.

If you hadn’t yet heard, it’s officially “Geek Week” in Hawaii by a proclamation of Governor Linda Lingle.  We are here to help our good friend and all around incredibly amazing human being, Roxanne Darling, launch the local Social Media Club by hosting a Social Media Workshop tomorrow, and we also are privileged to speak at PodCamp Hawaii on Friday. Roxanne’s dedication and hard work is really paying off in a big way and we are grateful to her for making this all happen.  She is truly someone who not only gets it, but shares it (and makes it better too!)

Tomorrow we will gather at the Hawaii Prince Hotel Waikiki with a couple of dozen local professionals who are interested in understanding how to leverage Social Media in their lives and their work.  We have a great day planned, not too short, not too long, but just right – a good mix of conversations, presentations, and ideation.

It goes without saying that these sorts of events couldn’t happen without some great sponsors (or patrons as I like to refer to them, connecting with the renaissance era more explicitly).  For this event in particular, due to the higher travel costs, we would not have been able to pull it off without their financial and moral support.

In particular, we want to thank:

HTDC – The High Tech Development Corporation is working to cultivate and retain high tech companies and talents on the island.  We are expecting several of the key leaders to be participating and look forward to working with them.

Chi.mp – Provides individuals with an identity on their own domain together with a passport to the thousands of sites that offer OpenID signon. Myles from the SF New Tech Meetup connected us with the founder Rob, who were already working with PodCampHawaii, so it was just a natural fit.

KnowHowCafe – Roxanne Darling and Shane Robinson’s new company is going to be a great educational resource for people looking to learn more about how to engage with Social Media, marketing and more.  Can’t say enough about Rox, and we are looking forward to meeting Shane finally.

HubSpot – After seeing their advertising on Facebook for the last few months, I finally got a chance to get the inside scoop.  They have some great software (as a service) for small businesses that makes it easier for them to have solid presences on the Web and be more effective with their marketing.  They also have some really cool tools with WebSite Grader and Twitter Grader. Since Mike Volpe of Hubspot couldn’t fly out, he gave away his ticket through a Twitter haiku contest to Arlene Anderson who wrote “Vivid stars twinkle/ Waves crash only to recede/ Thoughts bare on the sand” – awesome job!

Viddler - Viddler is a platform for video publishers which has clearly been taking the podcasting world by storm.  In fact, Jim Louderback of Revision 3 said “”We love the advanced features of Viddler’s streaming video player - they’ve done an amazing job building in interactivity and navigation.” I have not met these folks before, we had to fly all the way over here to the islands to catch up with them.  I imagine we will be hanging out a bit talking shop this week.

Well, now its time to go prepare for the workshop, do all that last minute stuff.  For once, I am not personally doing a powerpoint presentation, but rather a talk.  Am also getting my chapter on Social Media Principles ready which I am going to release as a PDF on Friday morning at Podcamp, so until next post, Aloha!

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Hawaii Geek Week: October 18 - 25, 2008

Pulled from an email received from Roxanne Darling, Barefeet Studios.

——

Governor Lingle has declared the week of October 18-25 ‘Hawaii Geek Week‘.

There are several events focused on “the social web” - which is by far the best business opportunity since typewriters were invented! We hope you will join us as we learn, network and promote Hawaii to the world using the best tools of Web 2.0.

We are offering several opportunities that may be of interest to you, your colleagues or even your friends and family. They are equal interest to for-profit, non-profit, and governmental organizations.

Here is an article defining Social Media, how these events affect the Hawaii business community, and how to decide which events to attend:

+++ Social Media Workshop +++
Thursday, October 23, 2008; 8 am - 3 pm
Hawaii Prince Hotel

$125 per person, includes continental breakfast, lunch, and charter membership in the Hawaii chapter of the Social Media Club. Send 4 from your organization and the 5th attends Free!

Register Here.

This is a small, exclusive business event to give you the 30,000′ view of the social web and how it is already affecting your business. Get one-to-one consulting and work with several mainland experts so you have specific ideas and action you can take to build your brand on the internet. “Geek Speak” not required.

+++ Podcamp & Wordcamp Hawaii +++
Friday and Saturday, October 24 & 25, 2008; 8 am - 5 pm
Hawaii Convention Center

Free to attend. Register Here.

This event is open to the public and will include lots of short sessions and hands-on workshops with local and mainland speakers. We have 350 people already registered to attend this event. It is a perfect follow-on to the Social Media Workshop and we recommend organizations send as many of their staff and volunteers as possible.  Rob Halper, of  the Johnson & Johnson Health Channel and Christine Lu, of the China Business Network, will join many of own local experts.

+++ Music and Hula Spots Available +++
We have openings for local artists to share their culture with our attendees at Podcamp. We will be live video streaming much of the day to viewers around the world, and think this is a great chance to share their talents. Plus there will be many podcasters there doing interviews and making media about the event. Please forward this email to anyone you know who may be interested in performing. People can sign themselves up on the wiki: http://www.podcamphawaii.com/wiki/

We hope you will join us at one or both of these events.

Mahalo.

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Social Media Workshop on UStream.tv

I am very happy to report that a good portion of the Social Media Workshop we are doing on Monday at SAP will be broadcast live on UStream. While we will be able to take some questions during the course of the day from the chat room, our attention will be mostly focused on paying participants in the actual room.  To tune in on Monday from wherever you are in the world, go to our Social Media Workshop Channel on UStream at 9am PST on Monday June 11, 2007.

We could really use some help running the camera and monitoring the chat room for questions, so if you have experience with managing some light Web A/V and would be willing to volunteer, please leave a comment here and I will contact you about arranging a free pass.

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Dell Gets It

Rather than reposting the original here, I want to direct your attention to the Social Media Workshop blog for a podcast interview I did with Lionel Mechaca, Digital Media Manager for Dell.  It is a great insight into what it takes to make lemons from lemonade, or should I say to move from Hell to Heaven…

PS - yes I posted it on the workshop blog to get more awareness for the event, which will now also be available in part on UStream!

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