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Under the Radar Social Media & Entertainment


Our good friend Debbie Landa from Dealmaker Media is offering Social Media Club members $100 off their upcoming Social Media and Entertainment event in Moutain View, CA on June 3 at the Microsoft Campus. I am hoping to be there myself as this looks like a great event. You can read more […]

Storytelling and the Blogospehere -Third Thursday April 2007


This is the recording from Third Thursday’s monthly meetup in Silicon Valley on April 19, 2007. This month’s discussion featured a great presentation from Elisa Camahort and Kathy Klotz-Guest called “How Storytelling is (Still) Critical to Communications in the Blogosphere”. There are really some wonderful insights here that get at the heart of […]

We’re all hardwired for Music


Tomorrow at the London Club, Michael Spencer and I will show you that we are all hardwired for music.  It’s in our very heartbeat.  Naturally, we want to walk the talk and include appropriate sound effects in the accompanying podcast.
There are several ways to include message-appropriate, cost-effective, and life-giving music and sound in social media. […]

Discounted Registration: Future of Online Advertising


The Future of Online Advertising is a two day conference where the biggest names in online advertising show you how to increase ad revenue from your site, how to use your ad budget effectively and where the online advertising industry is headed.
The conference is coming to New York City on June 7-8, 2007 and Social […]

The World is Grey and Mushy - Part 1 of a gazillion


I was chatting with Brian Solis just now about his post called, Are You Talking to Me? Taking the BS out of Business Blogging, when I noticed Strumpette’s comment bagging on conversational marketing and some of the broader Cluetrain principles.  Its a funny thing that everyone is always trying to be absolute and literal instead […]

Vote for Best Use of Social Media In Super Bowl 2007


Great first half, boring second half, but fun time over at Brian Solis’ tonight for the game. The ads were ok, nothing really outstanding, though there were a few gems that got everyone laughing (and a few people cried for the robot who lost his job - or was that a shebot?). Regardless, […]

Best Use of Social Media in the Super Bowl Award - 2007


While it may be a long name for an award, this intersection of advertising and Social Media is short on competitors for top honors. As the premiere venue for traditional advertising, it should seem obvious that Super Bowl ads are ripe with opportunities for leveraging Social Media. In that Super Bowl advertising usually […]