Hello Everybody
Here are the details for the upcoming Social Media Clubs over the coming months – please note the dates in your diary, I hope that you can make it along!
Please register yourself online at Social Media Club Events (hopefully the link glitches to the Eventbrite registration pages will be […]

There is a really vibrant social media environment developing in London, and around the United Kingdom in general. To try to get beyond the hype and to capture some of the real issues faced by different parts of our social media community, we prepared an ultra-quick You and Social Media Survey on Survey Monkey (worth […]

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Professional membership of the Social Media Club

Don’t worry. This isn’t spam. And I have no affiliate links to any of […]

Probably due to the fact that I lived for seven years in Germany, and for much of that time my English lanuage radio fix was provided exclusively via crackly Long Wave by BBC World Service, I adore podcasts and am rarely in transit without white wires hanging from my ears.  One of my favourites is […]

You can rest assured that if you are reading this you are not!  According to Rebecca Jennings, Senior Analyst at Forrester, and keynoting at InternetWorld in London today, 50-60 per cent of the population are passive consumers of social media.  For the other three classifications, she advises the following strategies to bridge the ‘community gap.’

Offer […]

It’s disconcertingly reassuring when someone writes a book about an emerging market that you have set up a company to exploit.  Great that the idea is gaining traction – in our case helping brands to make effective use of sound and music – and that others are actively developing the market with you.  Ever so […]

Tomorrow at the London Club, Michael Spencer and I will show you that we are all hardwired for music.  It’s in our very heartbeat.  Naturally, we want to walk the talk and include appropriate sound effects in the accompanying podcast.
There are several ways to include message-appropriate, cost-effective, and life-giving music and sound in social media. […]