Social Media Club NYC 7/21/09

Thanks to all who attended our Social Media Club Tweetup at Lily’s at the Roger Smith Hotel last Tuesday.
We’d like to thank @RSHotel for the hospitality and @MsGreen from M&M Mars for sending us the candy.

Enjoy the photos of all the revelers.

SMCNYC Meeting on ROI for Social Media 6/17/09

Title: SMC New York
Location: PR Newswire, 350 Hudson, NYC
Link out: Click here
Description: Social Media Return on Investment
Start Time: 18:00
Date: 2009-06-17
End Time: 20:30

Social Media’s Return On Investment – When will we get buy-in?

On June 17^th, members of the Social Media Club of NYC will take on the thorny question of how and when companies and brands are going to monetize their investment in Social Media.

Our meeting will be guided by the insights of presenters Josh Chasin, Chief Research Officer, comScore, Inc. and David Binkowski, Director of Word of Mouth Marketing at MS&L.

Binkowski will weigh in from the practitioners POV, and Chasin from the analytical.

We’ll explore the most current definitions and metrics. Look forward to a lively discussion on adapting current standards (driving targeted traffic) and making a case for new ones (level of audience engagement).

The evening event will be moderated by Donald Schwartz, Technology Writer Imagelink Productions & Technology Coordinator for Fast Company.com.

Agenda:

6:00-6:30 Registration and Networking

6:30-6:45 Welcome and introductions

6:45-7:00 Open discussion:  members pressing Social Media questions

7:00-7:45 Featured presentation: When and How the Buy-In Will Come for Social Media’s Return On Investment with Josh Chasin, Chief Research Officer, comScore, Inc. and David Binkowski, Director of Word of Mouth Marketing at MS&L

7:45-8:00 Wrap: Closing thoughts from members. Suggested new social media tools from club members. Upcoming event announcements. Then networking

Registration required for entry to the building. Photo ID may be required to enter the building.

Special Acknowledgement: The Social Media Club of New York City wishes to express their gratitude to PR Newswire for their support of this meeting.

NOTE: This event will be recorded. By purchasing a ticket or attending, you agree to be captured via video, audio, and photo. All media will be released under a (CC)Attribute-Non-commercial-share-Alike license.

Snacks, Drinks, Wine and Beer will be served.

Social Media Club NYC – March 25th meeting

Last night in NYC, Social Media Club met at the Roger Smith Hotel for our monthly meeting and a Tweetup/Party sponsored by H&R Block.

The meeting started with a presentation by Fraser of Adaptive Blue, showing Glue. Glue is a plugin that works on sites where you look at music, movies, books and many other ‘objects.’ It lets you see reviews, and also lets you share information about those objects with friends. It also lets you take actions – one action was viewing a movie on IMDB and via Glue adding it to your Netflix queue.

We took a brief raffle break, courtesy of Pearson Education Publishers, who provided us with books from Addision Wesley, IBM, Prentice Hall, FT Press, Que and Sams. We gave out books including 33 Million People in the Room, Putting the Public Back in Public Relations, and a host of others.

Then Tina Alexander showed us about the community sites currently in beta on The Wall Street Journal’s site. While she admitted that the community software, written in house, isn’t ground breaking, the WSJ is doing a bunch of things to keep conversation on a professional level, including requiring real names, and offering photo avatars to make sure you know who’s really giving the advice or opinion. The community features looked quite solid, and Tina was open to feedback from members of the group who were already beta testers. She gave out 1 month trial codes to the entire group, as well as very cool WSJ mugs for all attendees.

After another Book raffle break, Wilma Hayes of H&R Block got up to tell us about items relevant to freelancers and others running small businesses. We learned that there have been over 500 changes to the tax law in 2008 alone, and that there are all sorts of credits people often don’t take advantage of. @LesBlatt tweeted “$282 billion left on the table last year by taxpayers who did not claim all deductions and exemptions due” and “Job search expenses are deductible – from ink toner for printer to money paid to a recruiter.”

Once the group was done asking Wilma questions, it was off to the Starlight room for the H&R Block-sponsored Tweetup. The team from the Roger Smith Hotel really made us feel welcome, with good food and a great spread of crackers and cheeses and snacks and drinks expertly poured by bartender Paul. Thanks to Martha, Brian, Adam and the entire @RogerSmithHotel team for their generosity in supporting this event.

You can see pictures from Flickr below, and video will be forthcoming as soon as we can compress and upload it is below.

Part 1 of 3

Part 2 of 3

Currently available (converting) at http://howardgr.blip.tv and will be embedded soon.

Part 3 of 3

www.flickr.com HowardGr’s Social Media Club NYC March 2009 photoset

Social Media Club NYC – March 25th Meeting

For March, SMC NYC is being hosted at the Roger Smith Hotel (thanks to @RogerSmithHotel @BSimi @AdamJWallace) and will be sponsored by H&R Block!

THIS IS A 2 PART MEETING – Part meeting, part Tweetup/Party!

PART 1: SMC Regular Monthly Meeting

We’ve got a night full of interesting things that Social Media Practitioners need to know about:

* Chris Phenner will show some new “Mobile Virtual Goods” from NYC developer ThumbPlay.
* Tina Alexander, Product Manager, Wall St. Journal/DN will show some of their community projects (a response to the discussion from February about what main stream media is or isn’t doing)
* Laura Giaimo from Adaptive Blue will show Glue.
* A special guest from H&R Block will talk about how to save on your taxes, and relevant items to those in social media, especially sole practitioners and small businesses.

NOTE: This event will be recorded. By purchasing a ticket or attending, you agree to be captured via video, audio, and photo. All media will be released under a (CC)Attribute-Non-commercial-share-Alike license.

PART 2:

A Public Tweetup Sponsored by H&R Block – with Open Bar for as long as it lasts. Admission first to people who signed up to the Social Media Club Meeting, then guest list as long as there’s room. Walk ins only if the guest list is not finished, so please register.
Title: SMC NYC – March Meeting
Location: Roger Smith Hotel, 501 Lexington Ave. at 47/48th
Registration Link: http://smcnycmar.eventbrite.com
Start Time: 18:00
Date: 2009-03-25

Social Media Club NYC meets Content Nation Author John Blossom

At last night’s Social Media Club meeting in New York, John Blossom, author of the book Content Nation joined more than 30 attendees to discuss his book and engage in a lively debate.

Topics ranged from the future of Twitter’s business model to the future of the Newspaper industry’s business model. There seems to be a common theme – in the words of the philosopher Snoop Dogg, people have “their mind on their money and their money on their mind.” (link to lyrics- not safe for work.)

Our initial discussion on Twitter’s future business model included conjecture about Zappos. If Twitter were to charge for commerical accounts (not yet a fact), how would the over 400 Zappos twitterers be handled? They’re using their accounts both for work and for personal use.  Many consultants in the room also noted they use their Twitter for both business and personal use, and were not sure how that would work either. Discussion was tabled until we know more.

Update: John published his slides and notes on “Content Nation Meets Silicon Alley, Madison Ave. and Wall Street.”

[Read more]

Social Media Week New York

Most people think of the Bay Area as “the” hub of Social Media activity. But, during the week beginning Feb 9th,  New York will be hosting the Social Communications Summit (update: register with discount code “SMC” to save $50), The Shorty Awards, NYC Twestival, Online Community Unconference (update: register with discount code “friendofhoward” to save $25),  Social Media Breakfast, plus O’Reilly’s Tools for Change.

To help people navigate this overload, SMC NYC friend Toby Daniels and a board of other folks in the community created Social Media Week NY. The site features a calendar of the events above, plus additional events being put on, unconference fashion, all around town.

Toby says:

“Much like Internet week, Social Media Week will bring together the New York community and draw attention to the incredible talent, innovation and entrepreneurial endeavor that exists in the city.  Individuals, groups and organizations will be invited to program their own events and schedule their own activities.”

SMC NYC is proud to support this effort that is helping put some focus where it belongs, on the the Media capital of the world

Please follow @socialmediaweekny on Twitter for real-time updates, and we hope to see you in NYC next week.

(If you can’t make it until 2/24, please join Social Media Club NYC for our monthly meeting.)

SMC NYC February Meeting

We’re looking forward to our February meeting at Business Wire NY where our guest will be John Blossom, President of Shore Communications Inc. and author of the book Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future.
Date: 2009-02-24, Start Time: 18:00.

Help a research project – Facebook Groups in Business

Social Media Club NY member and Organizational Development consultant Jenny Ambrozek asks for help on the following issue:

21st Century Organization: Facebook Groups in Business: Call for Best Cases

Should Businesses Be Friends with Facebook?

While our investigation provided insight into the dynamics of 10 Facebook Groups by tracking activity data over a 10 week period, we realize thousands of organizations are using Facebook Groups every day.

Jenny and her team are seeking best practice case studies regarding using FB “externally to build brands and market products, and ii. Internally, to bring employees together and share work, while at the same time allowing them to connect to their external networks.”

Check the site for how you can help them in their research.

Social Media Club NY Meeting, 12/11/07

Last night, Business Wire hosted SMC New York for a panel on “What Worked and What Didn’t in Social Media in 2007.”

I moderated a panel with Jack Myers, Founder and CEO of Myers Publishing, Joel Smernoff, President and COO of Paltalk, and Peter Himler, Founder and principal of Flatiron Communications LLC. Being moderator, I couldn’t really take too many notes, but thankfully2 intrepid bloggers captured some of the action.

Jenny Ambrozek posted in “Social Media Club Gathering 20071211: A Gorilla on YouTube” a thought from panelist Jack Myers:

“Jack proposed a potential outcome of the current writers strike is fundamentally changing the traditional television broadcasting industry. Given the impact of digital technology on transforming the recording industry, an entirely reasonable prediction.”

Les Blatt wrote some comments about the other Gorilla in Social Media, Facebook:

“There was a long discussion of Facebook’s Beacon conflict. Did Facebook hurt itself with Beacon? Possibly, although they do seem to be trying to fix it – the move from opt-out to opt-in, while perhaps not handled as smoothly as it should have been, is at least a move in the right direction.”

I know that the intrepid Steve Eisenberg, who helped organize the meeting, has recorded audio and we’ll link to it when it’s posted.

Social Media Club Blog named to Top 100

According to Tom Pick, Virtual Hosting Blog has picked the Top 100 Social Media and Social Networking Blogs for 2007, and SMC was one of them. (I can’t confirm this as Virtual Hosting blog is having an error on that page at the moment.)

Lots of credit to Chris Heuer, for setting this whole deal up and writing some great stuff, to Jason Chervokas, who wrote some excellent pieces for us this year, and of course, Francine Hardaway, Connie Reece, Kristie Wells, and everyone else who contributed to making the SMC blog a useful source of information in the field.

Social Media Club NYC – July 18th Meeting Notes

Tonight’s Social Media Club meeting is at PR Newswire – thanks to those folks for hosting. Thanks to Steve Eisenberg, Laurence Koret and Jeff Keefer for getting this meeting organized.

John Havens is talking about the Transparency Manifesto. John is working with Shel Holtz on this project as well.

He has just retold the story of what happened when he invited Scoble to Podcamp and a tempest ensued (because someone posted this incident out of context and without asking for clarity.) Scoble had to respond, etc. All finally worked out well, and of course Scoble wasn’t asking to be paid, he was really gracious and ultimately awesome as usual.

He’s also talking about another issue we had when we (Disclosure: I was on the Podcamp NYC team so I say “we” as part of the team) had some issues with the New School.

Additional discussion on the challenges between transparency and when sharing all the information can hurt someone or some organization.

Paul Young who had started the “Anti-Astroturfing” campaign is here – talked about this campaign and why it was tough to get people to join – it is tough to get consensus on what astroturf is and what the manifesto was for them.

Discussion about interviews, attribution, and how and who gets credit when one contributes to this kind of manifesto.

[Read more]

Congratuations, Chris and Kristie

I thought it appropriate to take a moment from the business of Social Media to wish co-Founders Chris Heuer and Kristie Wells all the best on the occasion of their wedding.

I won’t link to their personal page here, but public photos are available on Flickr if you search for “chrisandkristie”.

I’m sure I speak for all the members of Social Media Club in extending our heartfelt congratulations and wishes for a long, healthy, happy and successful life!

Noneck Noel Hidalgo leaves on 7/7/07

Follow his journey :
[In] seven months, he will traverse the seven continents, dive into the
seven oceans, and attempt to visit the seven ancient wonders of the
world.

Have great trip Noel. Wish him luck!

Better yet, contribute to his journey via chipin.

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SMC Members Discount to Green Communications Case Studies Event

BDI and PR Newswire have extended a discount for Social Media Club members to their upcoming New York Event:
On Tuesday July 24th, Business Development Institute and PR Newswire have partnered to produce a half day conference that specifically addresses the questions, issues, and opportunities facing corporate communicators and marketers and their involvement with green initiatives entitled “Green Communications-The Case Studies”. Beginning at 1:30 pm at the Microsoft Executive Customer Briefing Center in Manhattan, New York, the conference will focus on case studies presented by Ikea, HSBC, Interface, Ford Hybrid, National Geographic, and Environmental Protection Agency. For additional information and registration, please http://bdionline.com/greencommunications/. Use promo code greensmc when registering to receive a discounted rate of $145.

Full details after the read more link:

[Read more]

“I am not a Web Guy”

Patrick Ruffini at TechPresident.com riffs on what Zack Exley wrote on his blog. When do we stop making the distinction between being an “Internet Strategist” and a “Strategist” or an “Internet Communications Director” or a “Communications Director”?

I’m guilty of this as well. Looking at my business card, it says “Social Media Strategist.” But what I do is end up helping people understand the new strategies, and how they can be applied in conjunction with more traditional media and communications techniques.

Zack says:

I’m not sure I’m ready to jump off this bridge, but, it is worth discussing in the context of Social Media. What do you think? Comment below, please!

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