Marketing Roadmaps: What’s so wrong about “audience?” - another social media press release flap. Susan Getgood argues that the term “audience” is a way to describe the people who actually care about a particular story being told or information provided. I think she’s on to something, as the term “audience” has evolved into meaning two-way communication that recognizes the importance, value and contribution [...]

As part of the exciting offerings Social Media Club is going to roll out in 2007, we’d like to introduce the Social Media Now feature. The goal of Social Media Now is to provide brief highlights of some of the important and interesting Social Media ideas, items and events happening on a regular basis. Expect [...]