Comments on: Social Media ROI: How about an increase in revenue?

By: Michael Lerner

Michael Lerner — Wed, 09 Sep 2009 03:04:14 +0000

Social media can be used as a means to profit – as a research tool.

By: Michael Brito

Michael Brito — Tue, 21 Jul 2009 16:26:12 +0000

excellent point; but there has to be business goals associated with any social media engagement.

By: Tim Ho

Tim Ho — Tue, 21 Jul 2009 16:12:14 +0000

Social media is an affordable + accurate listening/ research tools, making profit should not really the main goal for it.
Social media should be used to engage/ communicate with the target crowd (like what Dell does), and listen to consumers’ voice at the same time instead of ONLY focusing on making profits. For long term, profit only grows when foundation is built correctly.
It should be run with a well-planned strategy, not by tactics.