#SMCQ18 Social Media Change Makers
July 19, 2009 by Deborah Crooks
Who is most influential (and how to tell) is always a hot topic among those keeping track of the social media landscape. But who of those influential folks are using their solid, highly connected platform for the betterment of other lives is another topic altogether. This weeks addresses the change makers:
#SMCQ18 Who do you think is best using their social media influence to affect change for the benefit of others? What can we learn from these examples?
We look forward to your comments.
How to join the Social Media Clubs Question of the Week discussion: Our goal with the Question of the Week initiative is to create a truly collaborative conversation within and around the most up-to-the-minute issues affecting Social Media. Each week, the Social Media Club editorial board looks at trends, topics and news affecting social media during a Blogtalk Radio broadcast. During the call, the editorial board forms the question. This is where YOU come in: we’d love for you to post your thoughts on your blog, via Twitter or by commenting on the Social Media Club site. Please tag your blogs and posts with a hash tag, ‘#’, so we can track the conversation. For example, if you wrote a response to Social Media Club Question of the Week 13, please tag your post ‘#SMCQ13’ and we’ll be able to find it, track back, and link the post to the original post. Your answers will all be included in the weekly Conversation post & Blogtalk Radio broadcast review of the answers we received. We also invite you to call in to the shows to share your viewpoint. Instructions about how to call in will be given on this site by the end of each week. Thanks for joining the club!
The first and most important part of social media in my opinion is to be a good listener on the client side. We monitor social media for clients in many industries. Claim Jumper Restaurants hired us to listen to their customers’ feedback online. After gathering information for a couple of months (really listening to the feedback), they are one of the first restaurant chains to really engage their customers. They use it to thank their customers, congratulate them on their accomplishments, and engage them. To me this shows authenticity and overall improvement in customer service.
I think facebooks customer service is terrible, and so although they may be one of the leading contributors to the social media, behind closed doors they lack efficiency leading to miserable customers.
Im yet to find a network that is in touch with the people, although there are a couple that are making way in the right direction!
Gan