SMCEDU Kickoff Meeting

Tuesday morning saw the official beginning of the SMCEDU effort to create and standardize social media curriculum for university-level classrooms. Chris Heuer hosted the international affair, with educators and students from around the country (not to mention Sweden and Australia) getting together over the phone to share thoughts and ideas as we get things going.

A crucial element to the scope of the SMCEDU project is the formation of relationships among different teachers who already teach or have an interest in teaching some aspect of social media. The kickoff-conference call demonstrated how Social Media Club can help facilitate that partnership.

The given input was thought-provoking, and underlined the importance of continued collaboration. Teachers, if you haven’t added your information to our directory of social media educators, we’d love and need your help in creating this increasingly important and ever-evolving course of study.

As was mentioned by Bill Handy of Oklahoma State University, the focus of any social media curriculum will be based largely on need, but we believe that a repository of core resources can be gathered and shared…that’s another important facet of our project.

Kathy Gill of the University of Washington expressed an interest in seeing standard course materials, such as syllabi, exercises, and examples as part of the resource repository. We’re compiling such resources under our SMCEDU wiki repository, to be added to and shared under Creative Commons licensing by all within the social media education community. The recent announcement of a Creative Commons education search engine echoes the growing demand for an organized collection of teaching material and information.

We also heard from the students’ side of things as Jenna Langer stressed the importance of media literacy among students. As Chris mentioned in the Community Proposal, there are many people who utilize social media tools, but not to their full potential. Bill Handy put it succinctly: there’s a difference between the tech side of social media (i.e., setting up a Twitter profile or Ning group) and the strategic use of this technology. Let’s explore the best ways to educate people in how to leverage what we all know to be a powerful mechanism for creating, connecting, and sharing.

We’ve got much to do, but today was an important first step in connecting the talented and passionate people behind this idea: namely, the people who joined us this morning and the many more that have a stake in seeing social media education become formalized and implemented.

My name is Yong, and I look forward to hearing the input, feedback, and ideas behind this exciting and quite possibly monumental undertaking. We’ve got a great visionary and leader in Chris, and a great community of educators and students that want to take part in shaping the effort to improve social media education in schools.

Thanks to all for a great start!

#SMCQ19 Paying social media forward

As SMC moves forward with our education initiative, we’re thinking hard on how to teach, share and encourage media literacy. It’s hard to imagine now, the more immersed we become in social networking, but thinking about  newcomers, as well as the next generation of social media users, it’s clear there’s both a large knowledge base and a lot to learn. What about social media would be best to take with us and what can we leave behind? This week’s question of the week looks at how to pay the best of Social Media forward.

#SMCQ19 What are the best qualities of social media you want to insure never get lost as both the media form and media user evolves?

How to join the Social Media Clubs Question of the Week discussion: Our goal with the Question of the Week initiative is to create a truly collaborative conversation within and around the most up-to-the-minute issues affecting Social Media. Each week, the Social Media Club editorial board looks at trends, topics and news affecting social media during a Blogtalk Radio broadcast. During the call, the editorial board forms the question. This is where YOU come in: we’d love for you to post your thoughts on your blog, via Twitter or by commenting on the Social Media Club site. Please tag your blogs and posts with a hash tag, ‘#’, so we can track the conversation. For example, if you wrote a response to Social Media Club Question of the Week 13, please tag your post ‘#SMCQ13’ and we’ll be able to find it, track back, and link the post to the original post. Your answers will all be included in the weekly Conversation post & Blogtalk Radio broadcast review of the answers we received. We also invite you to call in to the shows to share your viewpoint. Instructions about how to call in will be given on this site by the end of each week. Thanks for joining the club!

Be our first TJ! Enter to win pass to Twiistup

When I was looking at the idea of doing a contest for giving away the free pass to Twiistup this Thursday and Friday July 30-31, 2009 in Los Angeles, CA I was really inspired by what the Rubicon Project did in creating a ’scholarship’ program.  They did something much more meaningful then a viral contest giveaway which created a win-win-win for Rubicon Project, Twiistup and the scholarship winners. While we don’t have as much time (or money) to pull this off since this is a last minute thing, I think we have an interesting and meaningful idea for you.

So here’s the deal, if you want a free pass to go to Twiistup this week, you can apply to be the TJ (that’s Twitter Jockey) for the @socialmediaclub account during the conference portions of the event.  What that means is that you will be running the live Twitter account for @socialmediaclub keeping our 54,000 followers up to date on what is happening at Twiistup. So you will get a chance to introduce yourself and if you do a good job, perhaps get some new followers – but of course we have a no-spam rule and expect basic journalistic standards to be applied.

In order to apply simply tweet @socialmediaclub with the most compelling and creative reason about why you should be chosen to be our TJ during Twiistup.

The winner will be chosen solely at my discretion based on all entries submitted to us by Wednesday July 29, 2009 at 1pm PST.  You can enter twice, but don’t go overboard with it – no one likes Twitter Spam. To be clear, this is only for the conference pass, the winner will need to be in LA area or be able to travel there at their own expense.  That said, the TJ will be hanging at some cool parties, meeting some fantastic people and learning some valuable insights about emerging technology companies.

I am looking forward to seeing everyone in LA later this week!

Mars brings on the SMC #sweetups

Everything is better with chocolate, right?

We think so, which is why we partnered with Ms. Green and the fine folks over at Mars to send boxes filled with M&M’S®, Snickers®, Twix®, 3 Musketeers®, Milky Way®, and Dove® to 20* of our Social Media Club chapters around the United States as part of the Mars Real Chocolate Relief campaign.

*The boxes started to ship two weeks ago and will/have been seen at Social Media Club chapters located in Austin (TX), Boston (MA), Chicago (IL), Greenville (SC), Los Angeles (CA), Louisville (KY), Miami (FL), Minneapolis (MN), New York (NY), Philadelphia (PA), Portland (OR), Raleigh (NC), Richmond (VA), Sacramento (CA), Salt Lake City (UT), San Antonio (TX), San Francisco (CA), Seattle (WA), St. Louis (MO), Washington (DC), and Wilmington (NC).

For those of you not able to get to one of these 20 cities (or even if you do), bookmark the Mars Real Chocolate Relief website as every Friday between now and September they will distribute 250,000 coupons for a free full sized chocolate bar. Sweet.

We wish to extend a big ‘thank you’ to Mars and Ms. Green for making our events a little sweeter, and hope you will savor the taste of real chocolate this Summer.

Social Media Club NYC 7/21/09

Thanks to all who attended our Social Media Club Tweetup at Lily’s at the Roger Smith Hotel last Tuesday.
We’d like to thank @RSHotel for the hospitality and @MsGreen from M&M Mars for sending us the candy.

Enjoy the photos of all the revelers.

SMC SFSV Sonoma Wine Trip Was a Hit!

• 24 wine enthusiasts. Check.
• Bauer Executive limo bus. Check.
• Road map of Sonoma. Check.

Add in a couple of ice chests full of champagne (and beer), enough snacks to feed two football teams and a bevy of smart phones charged and ready to tweet every move – and we were ready to point the bus North and head into Sonoma.

Before I dive into each stop we made, I must first give our sincere thanks to Barbara and John Drady who not only booked the entire itinerary for our group, but provided a surprise wine tasting on the bus from their winery, Sonoma Coast Vineyards, that was both informative and very tasty too! Barbara and John went above and beyond all expectations, and really made it a memorable time. Thank you, thank you, thank you.

Now to the wineries:

Our first stop was Keller Estate Winery, where our tour guide Scott took us on a stroll through the wine cellar while pouring tasty bits of viognier (first release ever!), Pinot’s and a Syrah that I knew immediately had to come home with us (and they did, several bottles worth). Note: The 2005 Pinot and the 2004 Syrah were my favorites. Incredibly yummy.

Keller Estate also provided a light lunch out on their veranda, all the while Scott continued to pour and give us insight into the makings of Keller wines. So good.

We then headed over to Baletto Vineyards and Dutton-Goldfield (they share a tasting room) for a guided tasting that also included plates of cheese, crackers and fresh fruit. The tasting was led by Balletto Vineyards winemaker Anthony Beckman and Brandon Lapides from Dutton-Goldfield. I think out of the two vineyards, I leaned toward Dutton-Goldfield a wee bit more (more smokey/tannin), but made sure to pick up a bottle from each so we could do another tasting at home – you know, just to be sure.

Last stop on the trip was Owl Ridge/Willowbrook where we had 12+ wines to choose from. I ‘think’ I got to seven (7) of them before I realized my palette was toast and headed over to the cheese/cracker cart to try and soak up some of the goodness I had consumed throughout the day.

After a short break, Barbara and John treated us to a wine making class where they walked us through the flavor components of wine making: sweet, sour, salt and tannin. We then sampled a Merlot, Cabernet Sauvignon and a Malbec and were asked to make our own blend based on the flavor components that most resonated with us. As I noted, my palette was too far gone at this point to be any good at making a decent bottle to drink, but bottle I did make, and had a good time in the process.

Side note: Barbara teaches a wine boot camp, and I would love to sign up for this one day to really learn the essence of making a good bottle of wine.

Again, a world of thanks to the fine folks at Keller Estate Winery, Baletto Vineyards, Dutton-Goldfield and Owl Ridge for opening up your businesses to us and giving us an opportunity to taste your delicious wines. Big hugs and thank you’s also to Barbara and John Drady who really made this a stellar day of wine tasting for us all. And last, but not least, thank you to J.J. Toothman who came up with the idea for the Sonoma trip and to Janet Fouts who put us in touch with Barbara Drady. You two are the bees knees.

I have more photos from our trip, as does Chris Heuer, Francine Hardaway and Cory O’Brien.

Updated: July 26, 2009 – added link to Cory O’Brien photos.

#SMCQ18 Whose making change happen

Earlier this week, we called out for thoughts on “Who do you think is best using their social media influence to affect change for the benefit of others?”

Having kept one eye on the Tour de France all week, drawn in by the comeback of Lance Armstrong who returned to competition more to use his platform to advance the fight against cancer as much as win the race, Livestrong remains change-making. Hip to Social Media, Lance folded in tributes and discussions about cancer survivors during his video posts and  regularly made tweets to his 1,549,562 @lancearmstrong followers.

Other ways to do good online:

Kimberly Turner wrote a fine wrap up of other help efforts on her Regator Blog “10 Ways to Make the World a Better Place Without Leaving Your Computer Chair,” July 23, 2009, focusing on how you can make a difference right now. She highlighted five missions, including Mashable’s Summer of Social Good, and VolunteerMatch but points out:

“There are hundreds of fantastic sites devoted to connecting volunteers with projects, bringing awareness to issues, helping people find and donate to nonprofits, and making the world a better place.”

Welcome to our new SMB and Professional Members

We’d like to acknowledge our new Small and Medium Business Members and Professional Members here. Thank you ever so much for opening your heart, and your wallet, to support the mission of Social Media Club (’SMC’).

• SMB Members: Doug Kern (Inovis), Bruce Fisher (Hawaii-Aloha.com), Kevin Kilduff (Weber Shandwick), Barbra Pleadwell (Hastings and Pleadwell)
• Professional Members: Tess Staadecker, Gerard Babitts, Ann Glenn, Dan Parks, Michele McGraw, John Mecke, Donna Baske, Scott Williams, Emily Grant, Becky Parker, Elssy Baddour, Josh Gordon, Alex Lawrence, Cathryn Hrudicka, Madia Logan, Jenna Langer, Ralph Rogers, Jordan Anderson, Nathaniel Lee, and Frank Hametner.

We would be honored if you were able to join as a paid member so that we can continue sharing our knowledge and bringing people together to expand our collective abilities.

If you are able to support Social Media Club so that we can afford to continue to advance Social Media around the world, please register here today. We look forward to welcoming you officially to the SMC family!

New Chapters Forming

We continue to see requests for SMC in cities around the world, and are happy to report the following ‘active’ and ‘in the works’ chapters. Please note the list below is subject to change, so it is best to check the SMC Event Calendar for real-time meetings:

MAY

• Chapter Launches: Houston, TX (USA) – Nashville, TN (USA) – New Orleans, LA (USA) – Östergötland (Sweden) – Richmond, VA (USA) – St. Louis, MO (USA) – Tucson, AZ (USA)
• Planning Meetings (preparing for launch): Orange County, CA (USA) – Pasadena, CA (USA) – Rio Grande, TX (USA)- Wilmington, NC (USA)

JUNE

• Chapter Launches: Charleston, SC (USA) – Corpus Christi, TX (USA) – Detroit/Ann Arbor, MI (USA) – Lincoln, NE (USA) – Rio Grande Valley, TX (USA) – Utah Valley, UT (USA)
• Planning Meetings (preparing for launch): – Orlando, FL (USA) – Southwest Florida, FL (USA) – Toronto, ON (Canada)

JULY

• Chapter Launches: Charlottesville, VA (USA) – Knoxville, TN (USA) – Mexico City (MEXICO) – Missoula, MT (USA) – Munich (GERMANY) – New Haven, CT (USA) – Nigeria (AFRICA) – Southwest Florida, FL (USA)
• Planning Meetings (preparing for launch): Hartford, CT (USA)

To find out information on your city launch and/or planning meetings, please check out our Local Teams page and then click through to the SMC wiki. The great thing we have found is that you too can start an SMC chapter in your town – so just add your city on to the wiki if its not there and review the ideas and insights on the wiki about what you can do to be more successful with your efforts.

We are also hosting a weekly chapter call where we answer questions around what is needed to launch Social Media Club in your local city, how to develop awareness campaigns, discuss topics/conversations that have worked well in other chapters, securing sponsorships, and so much more. The calls take place every Wednesday, and alternate weekly – at either 8am PST or 5:30pm PST – an updated schedule is available online in the Social Media Club events calendar.

The conference call dial-in number is (269) 320-8400, and the access code is 509633#.

These calls are usually recorded and are available for listening up to one week following each call.

We do ask that you review the following items before you jump on the call:

• SMC Chapter Guidelines
• 30-minute podcast SMC Founder, Chris Heuer, did with SMC Louisville Chapter Leader, Jason Falls, on organizing a Local Social Media Club. Take a listen.

We were hoping to get some stronger organizational tools in place before launching more cities, but found…sometimes…you just need to let it happen and worry about the details later. If this has been frustrating for you, we would like to apologize, we have been doing this as a labor of love as opposed to doing it as a paying job. We appreciate your patience and your continued support of our growth, hopefully in a city near you soon!

Conference Discounts Available to SMC Community

Below you will find several conferences that have offered nice discounts to the SMC member community:

• Search Engine Strategies San Jose Conference & Expo: August 10-14, 2009 in San Jose, CA. From social media strategies to universal search to mobile search, learn the SEM techniques that will improve your website and boost conversions. Designed for both beginners and veterans to search, SES San Jose offers the educational environment, hands on experience, and individual feedback on improving brand exposure as well as website usability.  Register today and use 20SMC to receive 20% discount!
• Social Media & Video Strategies Forum: August 11, 2009 in San Jose, CA. This one day forum, brought to you by the teams at ClickZ, YouTube & Google, explores the successes and failures companies, celebrities, and politicians have experienced in the social sphere online and delivers actionable tactics and strategies so that you can prosper from them. Register using the code 20SMC to receive 20% discount!
• Social Media for Government: September 14-17, 2009 in Chicago, IL. How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results. Mention “SMC” to receive a special $200 subscriber discount!
• Social Media: Risks and Rewards: September 21, 2009 in New York, NY. The event will be of interest to companies jumping into the social media pool, including human resources directors, in house counsel, and marketers interested in social media best practices. Use code SMCNY and receive a $100 discount.
• Social Media for Government Conference: September 29 – October 2, 2009 in Ottawa, Ontario. How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results. Mention “Social Media Club” to receive a special $200 discount!
• Social Media for Healthcare: October 5-8, 2009 in Washington, DC. How To Use The Latest Web 2.0 Technologies To Engage Your Community, Improve Quality Of Service, And Build Your Reputation. Mention “Social Media Club” to receive a special $200 subscriber discount! Mention “Social Media Club” to receive a special $200 discount!
• Details are still being worked out for Web 2point3 to be held in San Francisco, CA on October 21-22, 2009 so stay tuned…
• Internet Summit: November 4-5, 2009 in Raleigh, NC. Hear from industry leaders and innovators on the future of the industry, how to capitalize on the shifting dynamics of the internet and tap into its unlimited business potential. Use code “SMC50″ to receive $50 off registration.
• Social Networking World Forum: November 9-10, 2009 in Santa Clara, CA. Hear from leading social networks on their strategy, revenue models and how they are approaching the future and learn how advertisers are approaching social networking and how they are establishing and generating revenue You will also find out how content providers are approaching social networks, their strategy and development streams. Receive 15% off registration by using
• Community 2.0: May 2010. More details on location and discount to SMC community to follow in the coming weeks. Just please keep this as a placeholder.

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Other conferences/events we think you should have on your calendars:

• Social Media for Voter Education: July 29, 2009 in San Francisco, CA. Join California Secretary of State, Debra Bowen, in an evening brainstorming session on the use of Social Media in voter education.
• Twiistup: July 30-31, 2009 in Los Angeles, CA. Features eclectic stage agenda representing leading innovators and 10 startups chosen to ‘showoff’ their products & services to influential bloggers, fellow tech-heads, investors, the media and those interested in learning about what’s hot in tech.

Putting Social Media Education Into Focus: A Community Proposal

For over three years, Social Media Club has worked to promote media literacy and connect people to share what they are learning about Social Media. Today, we are launching a new project to bring together the education and professional communities to further the development of social media curriculum in our schools. The #SMCEDU project seeks to ensure that graduates from every college/university are media literate and are able to competently understand and apply the emerging lessons from social media in organizations. It has always been the goal of Social Media Club to create what I think of as a “path to professionalism” for citizen journalists, story tellers, video producers, communications professionals and engineers.

We will support existing social media education efforts such as PR Open Mic, Classroom 2.0, Social Media Classroom and others while also seeking to coordinate efforts with school administrators and local professionals. Initially we expect a lot of participation coming from the US and will focus our efforts here (though I hope UBC in Vancouver also gets involved early), but we are most assuredly thinking globally in our long term scope.

Key to our success will be connecting the local Social Media Club groups more closely with their local universities to co-create a combination of mentoring programs, internships, professional development opportunities and a repository of Creative Commons licensed Social Media curriculum. As such, we are seeking local Social Media Club chapters with existing professors and ties to local schools to join our efforts to create some pilot programs. If that is you, please join our working group or at least join the SMCEDU Ning site we created for the project.

We are initially focusing on foundational research on what exists and identifying who is already teaching social media in colleges and universities. You can find a list of Social Media Teachers on our project Wiki which we have built from twitter replies so far (please do add to the list if you are or you know someone teaching social media).

We are now moving quickly to form a working group of interested Social Media teachers and local Social Media Club leaders to refine the parameters of the project. Join us for the kickoff conference call next Tuesday July 28, 2009 at 8am PST (more details under events on Ning). Our second conversation is seemingly to assess the state of Social Media education in universities in order to understand where we can provide the most value together. I think a weekly community podcast lead by the working group is in order…

Social Media Club has always promoted the importance of community, and in so doing has created relationships with other community organizers that are invaluable in manifesting this effort. It is going to be us, together, that will make this a success, not any individual company, group or organization. In fact, the impetus behind the current effort towards improving social media education in schools was inspired in large part by Steve Radick, the Social Media lead at Booz Allen Hamilton. Mr. Radick reached out to us in June about what we might be able to do to improve workforce literacy in social media and the SMCEDU initiative is the outcome. In talking with many people over the years, and even more recently, the time to undertake this effort really is NOW.

We understand this is a pretty big ball we want to get rolling, and the momentum we’re hoping to create will need the contributions of teachers, professionals, students and administrators. Connecting social media teachers to local members of Social Media Club is a top priority and something each of you can start to do today to improve the quality of education our schools are providing around social media and emerging technology.

Ultimately, we would like to formally connect our local chapters to universities, but initially we are merely seeking better informal relationships so we can determine together how to best proceed. Each situation will be a little different, but there will be enough commonality that we will all benefit immeasurably from collective action. We see Social Media Club as being able to facilitate numerous opportunities for students and teachers, but also see great benefits for local SMC leaders to coordinate with students and teachers on hosting social media training and more outside the classroom. In fact, developing a standard introduction to Social Media webinar / teleclass to be offered for free each week is a goal we are setting for October 1.

There are unique challenges in offering courses in areas of emerging practices and technologies. The rate at which technology is changing is overwhelming – what’s useful today will ultimately be overshadowed by a better method tomorrow. We hope to help school’s keep up with that change by offering an open, and ever changing, repository of social media curriculum, available through Creative Commons Non Commercial Share Alike licensing. Educational institutions often time considerable time to update their curriculum, so rather than waiting for a global change in university policies, we think we can help by offering free online webinars to students and teachers alike. If you join us in building this new community around #SMCEDU – one that allows advancement through sharing, contribution, and collective effort, I know we can be successful together.

Why do this? Besides it being core to our purpose, we see the world as having an economy largely based on knowledge, meaning ongoing education is not only a competitive advantage, but also key to our ability to thrive as a global village. We can leverage our knowledge of how the tools work, together with our relationships to teachers and professionals who know even more then we do to make a difference. We can provide students with the tools they need to get better jobs and in so doing provide organizations with a better prepared and media literate workforce.

The younger generation is tech-savvy, to be sure…but how many see the value of Twitter as more than just a way to broadcast what you had for lunch? How many utilize the learning power of iTunesU? Although today’s college students grew up in a web world, the way organization’s use social media is quite distinct from what they know. Social Media for organizational or social advocacy purposes or the development of public media and citizen journalism are all things that need to be experienced to be understood.  Ultimately, SMCEDU will provide opportunities for students to have those experiences and for everyone to be the better for it. The better prepared students are to enter the workforce, the more value they can provide and the more opportunities they will have to make a difference.

We’re excited about this project and hope that you are, too. If you’re interested in participating in this project please join our new SMCEDU Project Community on Ning. If you want to be a part of the working group that will lead the project, please just request to join the SMCEDU Working Group on the Ning site and join our conference call next Tuesday July 28 at 8am PST.

Of course, you will also want to follow the blog posts here on Social Media Club. The principle blogger leading the project is Yong C. Lee (@yongclee) who is interning with us this summer and perhaps a little beyond to help shepherd this project forward. In addition to blogging, he will be organizing the research, handling community relations on Ning and essentially running the project with a little guidance from me.

So if you want to improve the quality of social media education being offered in schools, please join us to improve social media education in our schools today.

Social Media ROI: How about an increase in revenue?

Ask anyone in senior management about ROI and social media and the common response will surely be “Show Me the Money”.  Unless you are Dell and selling products directly from one of their many Twitter accounts, it can prove to be a difficult task to attribute a hard ROI to just about any social media engagement.

Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story.  In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get buy in from senior management. 

Each brand was given a numerical score based on certain criteria:

1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie – Yahoo!/Intel (85)

I am very excited about these results considering I work for Intel and I am responsible for one on one interaction with consumers people.I encourage you to read the full report and share it with your friends and colleagues. Could this be a wake up call for brands to start taking social media more seriously? I hope so.

Feel free to follow me on Twitter or see what I am up on my social media blog.

#SMCQ18 Social Media Change Makers

Who is most influential (and how to tell) is always a hot topic among those keeping track of the social media landscape. But who of those influential folks are using their solid, highly connected platform for the betterment of other lives is another topic altogether. This weeks addresses the change makers:

#SMCQ18 Who do you think is best using their social media influence to affect change for the benefit of others? What can we learn from these examples?

We look forward to your comments.

How to join the Social Media Clubs Question of the Week discussion: Our goal with the Question of the Week initiative is to create a truly collaborative conversation within and around the most up-to-the-minute issues affecting Social Media. Each week, the Social Media Club editorial board looks at trends, topics and news affecting social media during a Blogtalk Radio broadcast. During the call, the editorial board forms the question. This is where YOU come in: we’d love for you to post your thoughts on your blog, via Twitter or by commenting on the Social Media Club site. Please tag your blogs and posts with a hash tag, ‘#’, so we can track the conversation. For example, if you wrote a response to Social Media Club Question of the Week 13, please tag your post ‘#SMCQ13’ and we’ll be able to find it, track back, and link the post to the original post. Your answers will all be included in the weekly Conversation post & Blogtalk Radio broadcast review of the answers we received. We also invite you to call in to the shows to share your viewpoint. Instructions about how to call in will be given on this site by the end of each week. Thanks for joining the club!

#SMCQ17 Avoiding misteps in social media

SMCQ17 Doing Social Media differently

Is Social Media doomed to make the mistakes of traditional broadcast media, favoring popularity over quality and providing a platform for relatively few points of view? So wondered The Social Media Social Media Club Chris Heuer, Dave Peck and Deborah Crooks on Friday as they discussed how to keep Social Media as revolutionary as it already is. How can we ensure we stay open, flexible and willing hear new insights? What action would need to be taken to keep Social Media diverse and inclusive? We’d love to hear how you’re doing media differently in your social media reading and interacting.

#SMCQ17 What will keep Social Media from falling into the same traps as traditional broadcast media?

How to join the Social Media Clubs Question of the Week discussion: Our goal with the Question of the Week initiative is to create a truly collaborative conversation within and around the most up-to-the-minute issues affecting Social Media. Each week, the Social Media Club editorial board looks at trends, topics and news affecting social media during a Blogtalk Radio broadcast. During the call, the editorial board forms the question. This is where YOU come in: we’d love for you to post your thoughts on your blog, via Twitter or by commenting on the Social Media Club site. Please tag your blogs and posts with a hash tag, ‘#’, so we can track the conversation. For example, if you wrote a response to Social Media Club Question of the Week 13, please tag your post ‘#SMCQ13’ and we’ll be able to find it, track back, and link the post to the original post. Your answers will all be included in the weekly Conversation post & Blogtalk Radio broadcast review of the answers we received. We also invite you to call in to the shows to share your viewpoint. Instructions about how to call in will be given on this site by the end of each week. Thanks for joining the club!

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