SMC SFSV May Event: The Corporate Social Media EcoSystem

Date and Time
May 19, 2009
6:30 PM

Venue
Citizen Space
425 2nd Street
Suite 100
San Francisco, CA 94107

Please register for this event at http://sfsvmay09.eventbrite.com/

At our May event, we will dive into the Corporate Social Media ecosystem, step into the shoes of each player in the ecosystem, and leave with a better understanding of each stakeholder’s needs and how best to meet them. We’ll do this beginning with a brief presentation from Ravit Lichtenberg, who will then lead attendees through an interactive workshop putting us in the shoes of various corporate social media stakeholders.

Increasingly, corporations are looking for ways to tap into Social Media as a way to engage with their customers, reduce marketing spend, and gain competitive advantage. Entrepreneurs too realize the potential and in the past year alone, we have seen an explosion of startups who create Social Media solutions—from widgets and add-ons to full community management platforms. But what does social media mean to a corporation? What does it mean to its customers? And even more importantly—what does it mean to entrepreneurs who want to gain competitive advantage in this space?

About Ravit Lichtenberg –
Ravit Lichtenberg, Founder and Chief Strategist of Ustrategy LLC, is an expert in the fields of customer experience strategy and product marketing.   Ravit’s interdisciplinary approach assisted countless startups and larger corporations like Hewlett-Packard to implement best-practice processes that analyze and affect consumer psychology to improve the customer experience and improve bottom line profitability.