Social Media Buyers Guide Survey – Please Contribute

Last month we began work in earnest on the Social Media Buyers Guide project by starting to collect information, ideas and questions on the Social Media Club wiki.  Last week we hosted our first podcasts. Today we are beginning to seek contributions to our formal Social Media Buyers Guide Survey that will be the basis for our presentation at Web 2.0 Expo in San Francisco on Friday April 3 at 2:40pm. Next week we will be hosting another series of podcasts with technology vendors on Monday at 10am PST and Thursday with service providers at 11am PST (to make up for tech troubles we had this week).

Our mission is, as I have been ranting incessantly, to help companies stop selling and shift the focus/intention to helping their customers buy.  Never before have we been able to leverage the tools with such broad, global access to each others’ insights and lessons learned.  Never before has the business climate been so open as to encourage this type of sharing.  Its interesting that so many people have asked “what do you mean, help people buy?” – we are so indoctrinated into being sold, its hard for some people to make the mental shift to examine what advice we can share to help others make the right vendor and service provider decisions.  But that is our goal, and we have some great insights already captured.

Now we need your help: please share this with your colleagues.  Please retweet the link.  Please contribute to the Social Media Buyers Guide Survey yourself, sharing as much or as little information as you can (the survey could take between 5-30 minutes based on how much, or how little you want to write.  This is also an opportunity for you and your company to be featured as a case study, or you can submit the information anonymously. If you are an agency, you should also reach out to your favorite clients and encourage them to complete the survey. If you are an organizational buyer who contributes to the survey and are in town for Web 2.0 Expo, you may be selected for helping present the findings, and your case study, during our panel.

So what are you waiting for, go ahead and complete the survey now. Then please share and invite others to contribute too… [ RT @socialmediaclub help us help you! Take the Social Media Buyers Guide Survey so others can learn from your experience http://bit.ly/InWra ]