Five for Sharing: Social Media Case Studies Event in SF/SV
November 7, 2008 by Chris Heuer
It seems that the one thing we never have enough of are case studies about how companies have used Social Media effectively and how companies have failed spectacularly. So for this month’s Social Media Club event in San Francisco/Silicon Valley, we are going to start working to remedy this.
Join us on Tuesday November 18, 2008 in San Mateo for “Five for Sharing” a night of five 10 minute presentations of social media case studies. To kick the night off, we are very pleased to announce that we will be joined by Shashi Bellamkonda from Network Solutions to share their experiences with social media and what they have learned thus far.
Other than this great kick off case study though, we haven’t selected the other four.
At this time, we would like you to submit your ideas for a case study you would like to present (or perhaps one you want to see presented) in the comments on the blog post. The local leadership group will make the final selections at the end of next week and get in touch with everyone to make sure they can make it. We will then make the final announcement for the case studies we will be seeing here on the blog, through Twitter and Facebook and everywhere else appropriate.
The event will cost $5 in advance or $10 at the door and is free for Professional or Business members of Social Media Club. It will take place at the offices of Re/MAX in San Mateo, located at 1700 El Camino. Complete details are available on EventBrite, where you can register right now. Due to the venue this event is limited to 70 people this month, so please do register early if you are planning to join us.
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I’d love to hear a case study or analysis of the Obama campaign’s brilliant use of social media.
We recently completed a campaign for Holiday Inn Express (Agency: Digitas) where we took 34 episodes of a web show that they produced over 4 months and put those videos into Facebook Apps in order to allow sharing and posting. Happy to take folks through the entire process.
Would like to see case studies of smaller companies
We have created Flash presentations on how big and small companies are using Social Media..
Please check it out at Vizedu blog.
We look forward to your feedback.
thanks
Sandeep
We at Spongecell use Flash components to embed social media inside of traditional display ad, such that when you see an ad, instead of just having one action (click-through), now you have many options, including social ones such as inviting your friends, Facebook connect, and so on. Other highlights include the flexibility to specifically target, track, and get billed only for certain actions ($1 per calendar add versus $1 CPM), and total self-service from within our web application to immediately create and manage the ad.
We have seen everything from 10% to 80% lift on click-throughs, meaning we’ve seen a lot completed interactions (such as a friend successfully invited, a reminder set) in addition to having no effect on the number of click-throughs. it’s a social media bonus! We would be happy to share some of the observations we’ve made, comment on where we think advertising and social media can merge, and how we plan to move forward both from a technology standpoint (new APIs, etc.) but also from a strategic standpoint.
RELATED @Jean Shirk: See Obama, the first social media president http://is.gd/6u8U
Thanks, Nate!
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Got to be honest, never done a case study before. Would like to give it a try if you guys are nice to me and present on how I used social media tools like Facebook, Linkedin, blog placement to get views for this video:
http://www.youtube.com/watch?v=mYnfhFlS6U8
Dave
Just bumped into Chris at the PR Newswire event in Santa Clara this morning. He asked if I had case studies, and I said sure. I’d love to present our blogger relations strategy for a recent product launch from Nero AG. We were able to see the spike in search and news volume on Google Trends, track the blog posts with Radian6 and assess the chatter with Tweetscan. It was a very successful effort and I’d like to share it. I’m passing the idea by my client tomorrow and will let you know if we get the thumbs up.
Hi, I am the social media program manager for VeriSign, and I’ve been working with Radian6 and Voce Communictions to monitor the blogosphere this year. David Alston from Radian6 created a case study around what we have been doing, you can see it here:
http://karensnyd.blogspot.com/2008/10/social-media-case-study-from.html
It’s great that you’re aggregating case studies, they sure are hard to find. I’d appreciate it if I can get a recap of the info presented at the event!
Thanks!
I’d be happy to share some of the Social Media happenings at Stanford.
Internally, I’m working on SM-enabling the enterprise organization (via a deployment of Jive Clearspace) to allow people to use tech other than email to effectively collaborate and communicate.
Externally, there have been a number of small experiments using SM in alumni relations. Plenty of hits and misses to share there.
I am thrilled to be coming to SF for this meeting. Thank you Social Media Club San Francisco/Silicon Valley. To answer Jean’s question from the first comment above , I would suggest a website from a good friend of mine Brent Leary who created barack20.com as a case study on how small business can implement a similar strategy in the social media.
I am in Las Vegas at Pubcon and could have just flown to SF from here but you know Network Solutions is the finalist for the SCNR awards for companies using new media for reputation management. Wish me luck and i hope we win tomorrow
Shashi Bellamkonda
Social media Swami
Network Solutions
I would love to hear a case study from a nonprofit who has used social media to their organization’s benefit. This is a huge topic in the nonprofit community as more organizations realize the potential in connecting with activists, advocates, and donors. At Blood Centers of the Pacific we are just taking our first baby steps so I would not have much to present but would love to hear from a nonprofit that is a little further along!
If it’s not to late to submit, I’d love to discuss the work that we did for Dwell Magazine’s Dwell on Design conference. Campaign included Facebook, Uber, Twitter, Video Syndication, Blog Outreach, etc.
I’m the program manager for MyStarbucksIdea.com. I’d love to have a chance to present our site. A few stats: 100,000+ users, 70,000 ideas generated, 2008 Forrester Groundswell Award Winner.
Matthew Guiste
I would be glad to talk informally about our work on an innovative health care social media project for Sutter Health. The blog for this pilot project is here:
http://suttermedicalcentercastrovalley.org/blog/
We’re using the blog, Web video, social networks, and possibly a podcast, as well as community events, to advocate for, brand, inform, converse and build community around the construction of a new medical center in Castro Valley, Calif. We may eventually work on other Sutter Health social media outreach programs for other purposes. I believe my partner on the project, Shelly Gordon, may be attending this meeting. Let me know if you would like us to talk about it for 5-15 minutes.
Hi Matthew ,
Thanks for the statistics on MyStarbucksIdea.com.
We have created a FLASH animation on Starbucks and Social Networking.Here is the URL
http://vizedu.com/2008/10/starbucks-collaborates-with-customers/
I will try to put theses statistics in.
Thanks
Sandeep
Sandeep,
That is so cool! DM me on twitter (twitter.com/MyStarbucksIdea) if you don’t mind. I’d like to talk to you about it a bit more…
Matthew Guiste
MyStarbucksIdea.com
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