Best Buy Continues to Host the Conversation in Minneapolis.
September 18, 2008 by Doug Pollei
In conjunction with Social Media Breakfast MSP, tomorrow’s Social Media Club of Minnesota (8AM CST) will be hosted again by Best Buy and guided by Rick Mahn. Best Buy’s recent acquisition of Napster will make for some interesting Q&A. We’ll be meeting at the Best Buy headquarters in Richfield, MN and will welcome the co-founder of Blue Shirt Nation, Gary Koelling who will share some stories and background on Best Buy social media initiatives including BSN, Gift Tag and others. Gary spearheaded Blueshirtnation.com for BestBuy. Their objective was to obtain more information about customer likes and dislikes through the blue-shirt-wearing sales associates on the floor of the sprawling entertainment and appliance retail giant. This information would help Best Buy create more effective advertising. “I grew up on a farm wanting to be a writer, went away to the city and learned how to write then became an account guy. I didn’t like that so I became a copywriter. I liked that a lot. Then I became a creative director and that’s pretty fun too.” Gary previously worked at Carmichael Lynch, Colle McVoy, and Campbell Mithun.
Agenda
- Gary Koelling, co-founder of Best Buy’s BlueShirtNation
- Group question: Social Media “Pureists” vs. the “Corporatists” in the enterprise. What’s your take?
- Three Volts will talk about web video and it’s use by companies
- Conferences - Who’s going and why (BlogWorld Expo, DEMO, Defrag, SXSW). Good conversations with participants like Graeme Thickens who attended DEMO and TechCrunch50 last week.
- Local event/meetup update - what’s coming up & details on SMBMSP8.
Chat:
Our chat room for this webcast can be found at: http://www.meebo.com/room/smbmsp/
Video:
Our webcast can be found at: http://www.mogulus.com/smbmsp
Please note that we’re using the Meebo chat listed above rather than the embedded Mogulust chat. Sorry for any inconvenience!
Social Media Breakfast & Social Media Club
Local conversations, with national connections!
Hmmmm…This just showed up in my RSS feed a mere 7 hrs. before the event. Could we have a little more notice (or is it my reader that’s a problem?)
Sorry for the greatness in our lateness. Working on doing a better job of pre-promoting the next event. Hoping it will be at General Mills. Cross your fingers.