Vote for your favorite SXSW panel!

The SXSW panel selection process opened this morning, and several of the Social Media Club Advisory Group members have pitched presentation ideas in the hopes of sharing their experiences with you. If any of these topics move you, feel free to cast your vote for one, two or all of them (listed in alphabetical order):

• Against All Odds-A Media Literate World: The new “Media Literacy” means understanding the facts, context and perspective of content. When you share, modify, or comment, this shows who you are online and in society. The public record of your search and attention stream will define how you’re perceived. How do we increase media literacy?  Presenters: Chris Heuer, Howard Greenstein, Alex De Carvalho, Brian Solis (with possibly Howard Reingold too)
• Beyond Social Media: Introducing Social Communications: Who really “owns” social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category “Social Communications,” which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more.  Presenters: Jackie Peters, Kristie Wells, Connie Reece, Chuck Hester, Todd Van Hoosear
• Breaking Through the Digital Ceiling: Are you a woman (or a man) who loves to tech out but is tired of sexism, ageism, and the lack of diversity? Women in tech and social media experts identify strategies for breaking through the digital ceiling. The panel will discuss topics such as getting heard by upper management, how to effectively advocate for your work and expertise, what men can do to help promote women in technology as well as how to break through the barriers of being too young or too old in the tech sector.  Presenters: Allyson Kapin, Charlene Li, Connie Reece, Susan Mernit, Lynne Johnson
• Climbing the Corporate Ladder in a Mini Skirt (or pant suit?): Powerful tech women share their secrets regarding kicking ass, moving up the ladder, dealing with jerks, and helping other girls reach the top. Presenters: Mel Kirk, Sally Strebel, Kristie Wells, Bronwyn Jones, Aubrey Sabalas
• Corporate Reputation Management in the 2.0 World: For too long reputation management has involved cheap Google tricks and seat-of-the-pants tactics. Lee Odden and Rob Key, two prominent experts in search and corporate reputation management, will outline a strategic approach to reputation, based on a sophisticated understanding of conversation mining data and new media engagement. Presenters: Rob Key, Lee Odden
• Discussion on the Pervasiveness of Streams: The emergence of streams in our digital lives is, in many ways, aligning our thinking in a way that we are only subtly appreciating. Streams represent the end of top-down broadcast and the beginning of a confluence of information and communication exchange patterns that function multi dimensionally. Presenters: Greg Narain, Jackie Peters, Brian Solis
• Everything you know about Social Media is Wrong!: Everyone knows that social media has created a revolution in marketing. But aren’t most marketers missing the point about what social media can or cannot do for them? This panel will expose the horrible lies and deceptions surrounding social media marketing. You will know what social media is and isn’t. Presenters: Hugh MacLeod, Tara Hunt, Deb Schultz, Jeremiah Owyang, Chris Heuer and Brian Oberkirch (possibly).
• Fire Your PR Firm and Brand it Yourself: Social Media Club interim board members will give advice and anecdotes about how PR and branding have changed because of social media and how, as an entrepreneur, you sre empowered. You can now market your own product or company better than any PR firm. And you should. This is for technical people, to teach them the DIY of social media as a branding tool. You would be surprised how many engineers don’t know this.  Presenters: Francine Hardaway and a cast to be announced shortly
• 5 Common Misperceptions of Technological Creativity: Drinking the creation koolaid can sometimes be deceiving. It’s like trying to acclimate your taste buds to dog crap.  5 successful panelists share with you the ways to tell the difference between koolaid (the purple stuff) and Sunny D. to get results rather than reaching into a risky over populated grab bag. Presenters: Sally Strebel, Mel Kirk, iJustine, Kristie Wells, Laura Fitton
• Let’s Get Social! Moving from me to we: The Web 2.0 evolution has enabled companies to connect with their constituents in transparent and impactful ways, achieving a greater competitive edge. In order to take full advantage of this movement, companies must embrace open dialogue through community and fully understand the implications of becoming a more “social” organization. Presenters: Aaron Strout and a cast to be announced shortly
• Love Your Customers, They Love You Back: Relationships are the new currency in social media. They need cultivation and value from both sides in order to grow into something of value and longevity. Explore engagement as the only way to earn customer respect, business, loyalty, and referrals as we do what matters to earn their friendship. Presenters: Becky Carroll, Brian Solis, 2 Special Guests
• SEO for startups: Does your startup have a plan for SEO? Millions of searches are performed daily on the internet and there is an enormous amount of ROI that comes from ranking for targeted keywords and phrases. This panel will give you an understanding, dispel any myths, and provide tips on how to approach SEO for a Startup, just like yours! Presenters: Tony Adam, Todd Friesen, Lee Odden 
• Walking the tech runway in stilettos: Being a girl in a boys world. And succeeding. Similar to the panel above. But different. It’s a fun and lighthearted discussion that prepares females for greater success by helping them get comfortable in their own shoes. 5 panelists share the lessons learned on their journey toward success. Presenters: Mel Kirk, Sally Strebel, Kristie Wells, Bronwyn Jones, Aubrey Sabalas or Tara Hunt (I think)
• What does a community manager do: We will discuss and answer just what an online community manager is and what they do. How do you measure what a CM does? How do I know if I need one? How does a company evangelist differ from this? What skill set does my CM need? Where do I find a CM? What personality traits does a CM need? These and many other questions will be answered about this up and coming position. Presenters: David Peck, Jake McKee, Bill Johnston, Connie Benson.

Cast your vote and we hope to see you in Austin at SXSW!

UPDATED: Added SEO for Startups, Corporate Reputation Management and Everything you know about Social Media is Wrong!, What does a community manager do

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