Comments on: Recap: What is the biggest ethical issue we face in Social Media today

By: 4 Missions, 4 Projects: Social Media Club Gets to Work | Social Media Club

4 Missions, 4 Projects: Social Media Club Gets to Work | Social Media Club — Tue, 05 Aug 2008 18:55:42 +0000

[...] Go to the Project Page on our Wiki and join the discussion. You should also check out this recent blog post by Kristie Wells aggregating some of the biggest ethical issues in Social Media today.Other [...]

By: travs

travs — Tue, 05 Aug 2008 16:52:17 +0000

indeed “Do people who post information about themselves online have any expectation of privacy? Should social media sites play a larger role in ensuring the privacy of their users?”. nice post.

By: Jon Gatrell

Jon Gatrell — Sat, 02 Aug 2008 16:04:53 +0000

Doesn’t integrity come into the mix somewhere? Transparency and authentic are good and so is credible, but it’s what you do that matters, not so much what is said, especially if they don’t align.

By: Stephen Peacock

Stephen Peacock — Fri, 01 Aug 2008 15:38:01 +0000

Here, here Marilee. Credibility/Authenticity gets my vote for number 1.
Number 2? I think I am with Samantha - determining appropriate metrics for measuring the value to the organization of social media expenditures.

By: Onemanbandwidth

Onemanbandwidth — Fri, 01 Aug 2008 02:37:37 +0000

“How do we give bad actors in the ecosystem (exploitative, manipulative, dishonest, rude, etc…) a bad reputation that is more visible for others to know who to take seriously and who to ignore?”
That is a tough one. There are people With influence who actively use their networks to discredit people–some who have only crossed the “star”. I don’t think this should be our biz.
I agree with the propaganda issue, but the US military (especially in Iran and Iraq) and every government on the planet is now employing social media experts and professional trolls.

I think the biggest challenge will be to vet releases through credible sources BEFORE they get out. We need a code like “do no harm” attached to vetting policies. I recently saw a major news source allow use of a release to slam an Internet portal here with 100% innuendo!

By: samantha

samantha — Thu, 31 Jul 2008 21:20:31 +0000

I love all these responses, and so many of them I’m experiencing with clients.

But for me, the biggest hurdle for me is trying to find metrics for value of a company or corporation to prove their spending in Social Media.

cheers @fein

By: Ronil

Ronil — Thu, 31 Jul 2008 21:06:04 +0000

Social media hinges around “truthism”.So there exist ample opportunities for the brand marketers to mask & Manipulate social media to work for them.Much like the same way classical media did in the old days. Create your campaign, send it to the media and pay for your advertising.
But thats risky.
One contemporary example I can cite : Failure of Coca-cola in Brazil with Rent a blog strategy :
http://www.trendsspotting.com/blog/?p=407
http://www.trendsspotting.com/blog/?p=408

However ,influencer’s marketing through participation seems doing a good job.Ex P&G Hiring mommy bloggers
http://www.trendsspotting.com/blog/?p=425

By: Marilee

Marilee — Thu, 31 Jul 2008 20:49:52 +0000

The overriding ethical issue in social media (and in life in general) comes down to the question of authenticity. Are you who you say you are? Are you credible?

By: Barce

Barce — Thu, 31 Jul 2008 19:29:06 +0000

Most understandings of social media involve the use of concepts such as “monetization” and “mind share” where the human participants of the social media are reduced to either time or money. How does one prepare one’s mind for an understanding of social media devoid of monetary considerations that objectify? I believe this is THE question, because NONE OF US is FREE from MONEY considerations.

By: Amy

Amy — Thu, 31 Jul 2008 19:08:09 +0000

Walking a fine line on what information is proprietary

By: Tuiblue

Tuiblue — Thu, 31 Jul 2008 19:08:03 +0000

1984…Big Brother