Comments on: Social Communications? http://www.socialmediaclub.org/2008/07/29/social-communications/ A community for the champions of Social Media and those seeking to learn Thu, 20 Nov 2008 17:13:23 +0000 http://wordpress.org/?v=2.6.2 By: Jackie Peters http://www.socialmediaclub.org/2008/07/29/social-communications/#comment-164798 Jackie Peters Wed, 30 Jul 2008 22:29:31 +0000 http://www.socialmediaclub.org/2008/07/29/social-communications/#comment-164798 Howard, thanks for bringing the conversation over here as well. Todd, in response to your comment, I would argue that social media is a platform, a noun, but what is the verb that describes the act of communicating through that platform? Judging from the comments on the original post, many seem to feel that the term is redundant, arguing that communication is inherently social. I am the first to admit that there may be a better term out there, but for one, not all communication is social, much of it is broadcast, one-way. Social communications would be the term used to describe the process of "socializing" communications. I think of social as the platform, and communications as the process. Like "television advertising" or "broadcast communications." Whatever the outcome is, I think it's an important conversation to be having. Howard, thanks for bringing the conversation over here as well. Todd, in response to your comment, I would argue that social media is a platform, a noun, but what is the verb that describes the act of communicating through that platform?

Judging from the comments on the original post, many seem to feel that the term is redundant, arguing that communication is inherently social. I am the first to admit that there may be a better term out there, but for one, not all communication is social, much of it is broadcast, one-way. Social communications would be the term used to describe the process of “socializing” communications. I think of social as the platform, and communications as the process. Like “television advertising” or “broadcast communications.”

Whatever the outcome is, I think it’s an important conversation to be having.

]]> By: Todd Beane http://www.socialmediaclub.org/2008/07/29/social-communications/#comment-164737 Todd Beane Wed, 30 Jul 2008 19:36:06 +0000 http://www.socialmediaclub.org/2008/07/29/social-communications/#comment-164737 I like the idea of being social communications experts encompassing so much more than just "media". As you pointed out things like promotions, mobile marketing, web marketing, are understood in social media, but not directly pointed out. However, being from a PR and Marketing discipline, the wording "social media" rolls off the tongue much easier than "social communications". Social media is quicker, easier, and hipper to say and use. I like the idea of being social communications experts encompassing so much more than just “media”. As you pointed out things like promotions, mobile marketing, web marketing, are understood in social media, but not directly pointed out.

However, being from a PR and Marketing discipline, the wording “social media” rolls off the tongue much easier than “social communications”. Social media is quicker, easier, and hipper to say and use.

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