Social Communications?
Fellow Board Member Jackie Peters makes the case for a new term, and I like it.
heavyBlog » Making the Case for Social Communications
I would like to posit the idea that rather than trying to fit a round peg into a square hole, we need to carve out a new hole. The term I am proposing we use for this is Social Communications. Social Communications as a category touches branding, PR, marketing, WOM, customer service, product development, mobile marketing, SEO and many other aspects of a brand’s communications strategy. It is the art of “socializing” these processes.
What do you think? Discuss.
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I like the idea of being social communications experts encompassing so much more than just “media”. As you pointed out things like promotions, mobile marketing, web marketing, are understood in social media, but not directly pointed out.
However, being from a PR and Marketing discipline, the wording “social media” rolls off the tongue much easier than “social communications”. Social media is quicker, easier, and hipper to say and use.