Help a research project - Facebook Groups in Business

July 10, 2008 by Howard Greenstein 

Social Media Club NY member and Organizational Development consultant Jenny Ambrozek asks for help on the following issue:

21st Century Organization: Facebook Groups in Business: Call for Best Cases

Should Businesses Be Friends with Facebook?

While our investigation provided insight into the dynamics of 10 Facebook Groups by tracking activity data over a 10 week period, we realize thousands of organizations are using Facebook Groups every day.

Jenny and her team are seeking best practice case studies regarding using FB “externally to build brands and market products, and ii. Internally, to bring employees together and share work, while at the same time allowing them to connect to their external networks.”

Check the site for how you can help them in their research.

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Comments

2 Responses to “Help a research project - Facebook Groups in Business”

  1. Jenny Ambrozek on July 11th, 2008 5:50 am

    Thanks Howard for sharing our request. Our audience for this article is readers of Inside Knowledge Magazine so we’re especially interested in creative uses of Facebook within enteprises. And if people have any doubts about the valuable lessons we can learn from investigating Facebook I’d appreciate hearing those too.

  2. Vida Innovation» Blog Archive » Social Media Case Studies and Ideas on July 18th, 2008 4:59 am

    [...] Doing Research with Social Media - and you can get involved with building Social Case Studies [...]

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