Keeping up with all the great posts out there is a full time job in itself. Here are a few to add to your aggregator(s).

• Benn Rosales wrote a great post about getting real estate brokerages up to speed in social media.
• Josh Catone at ReadWriteWeb shows how social media is being used in the real world, especially in crisis situations.
• Louis Gray talks about the launch of Loud3r
• Anna Billstrom writes about why your social media invites might end up in the spam box, and gives us all some tips on how to do it better.
• Marshall Kirkpatrick gives some good advice for newbies who want to become new media consultants .

Speaking of new launches and newly discovered apps, here are some you may not have gotten to yet.

• Loud3r Gives you top stories in a slew of spaces, neatly sorted for your viewing pleasure.
• Feedly (in beta) is a new feed aggregator with a twist. Read Alana Taylor’s review on Mashable.
• Flock’s got a new beta release, faster, bigger, better than before.
• Firefox 3 is out, and everybody else already downloaded it.
• Tweetmarks lets you bookmark all those Tweeted links.
• ZobZee the joke was good, you have to admit.