Trending towards more social organizations?
June 10, 2008 by Kristie Wells
Chris wrote an interesting piece today that stems from some of his work being done on ‘The Social Media Playbook’ (out in 2008 or 2009 or 2010…have no idea…don’t ask…I know nothing) called Towards a More Social Organization. It is a topic close to my heart. It is focusing the point of Web 2.0/Social Media back on the people, not the processes or the technology.
In the article, Chris suggests the need for a Chief Social Officer - someone who would work closely with a CMO/CEO. Someone who believes:
…embracing social media is embracing change management; changing the way teams collaborate; improving our relationships with customers; affecting our interaction with partners; overseeing customer support; empowering sales people to be purchase support; altering our product innovation and creation processes; and ultimately, bringing us out of the industrial age, beyond the information age and into a new age of enlightenment. It requires us to break down, once and for all, the silo walls that separate groups, the moats that have created fiefdoms of power and the interpersonal bullshit that prevents us from seeing that we all want what’s best, even if we have different ideas of how to do it.
What do you think? Is this a new role that needs to be filled? Please leave your comments on Chris’ blog.
Sphere: Related Content
We at NewMediaHire.com have really seen a trend toward this exact thing! There seems to be more of the “social media” aspects incorporated into jobs BUT I am not sure how much the company officers take this area to heart. This could be a job all into itself and I think they do not see this yet as a “scientific” means to their real customer base for most. Very interesting!!!
The idea with Chief Social Officer is great, but I’m afraid it’s a bit bad time to try it now… crisis - people do not open for such kind of suggestions.