Social Media Club Cover Story In Louisville Biz Paper

Alas, here’s a great story about how the Social Media Club has garnered some fantastic attention from one of the old, traditional media outlets. We’d share that coverage with you, but we did mention it was an old, traditional media outlet, right?

Business First, Louisville’s weekly business journal, has a phenomenal article about social media and the Social Media Club Louisville’s first gathering last month in today’s issue. It’s a cover story, even! Here’s the link, but it goes to a teaser page where you have to subscribe to read. (Sigh!) We think they release the subscription requirement on Monday after the print issue has had the weekend to circulate. (Fingers Crossed!)

“(Broad) Banding Together” by advertising industry beat writer Terry Boyd discusses the founding of SMC Louisville and the challenge co-founder Todd Earwood and I have of uniting people of varying interests, backgrounds and disciplines to move forward as one group, unified in our quest for learning and growth. Joe Fowler, who drove nearly two hours from Glasgow, Ky., to attend our first meeting and is an active social news and bookmarking site user, offered a nice counter point to the marketing angle of the story as well.

Ultimately, what this article does is open a lot of the right eyes to social media. Business First is read by the C-level sect in Kentuckiana (what we call the Kentucky/Indiana region), as well as most any executive or manager from middle management up. Decision-makers were met with a cover story, above the fold (featuring a screen cap of our group’s blog at smclouisville.org) article about the world we champion. And there were some good nuggets there for them to feast upon.

Will we all be flooded with new business next week because of it? Not likely. But if social media needed a kick in the pants in Louisville, it sure got a good one today.