I registered for BarCampBlock the other day on Facebook, forgetting that this was probably an event promotional venue rather than an event registration activity. Fortunately for me I follow Tara on Twitter where I learned that a) BarCampBlock was TechCrunch’d today and b) they ran out of spots and c) that she added more openings to the real Eventbrite registration page. Thankfully I just registered Kristie and myself for next weekend’s festival-like knowledge sharing event, so I will be there and so should you.

As I have said too many times to count, my experience at Gnomedex and BarCamp in the summer of 2005 were milestone moments in my life. It inspired me to launch BrainJams(woefully out of date), to learn the Art of Hosting and to ultimately start Social Media Club to help bring the spirit or open knowledge sharing and peer to peer/ informal learning to a wider audience outside of the technology community. To the degree that I know we have made a difference in many people’s lives through personal conversations with them, we have been a success. It seems that we are just beginning to realize a more sizable impact in terms of the numbers of people we empower with this thinking, essentially in the midst of the multi-year overnight success process.

To further my personal crusade to teach businesses why they should cultivate sharing cultures and host market conversations for creating successful market engagement, I am going to be leading a session at BarCampBlock entitled “Why Intention Matters to your Business“. The short summary of my thesis is: while the value a company provides customers with their product/service is paramount, selling it to exploit the market and separate people from their money will never create the most successful result or maximize long term profitability.

So I hope to see you at BarCampBlock, and hopefully to get a chance to talk to you about a new form of BI, Business Intention…