BDI and PR Newswire have extended a discount for Social Media Club members to their upcoming New York Event:
On Tuesday July 24th, Business Development Institute and PR Newswire have partnered to produce a half day conference that specifically addresses the questions, issues, and opportunities facing corporate communicators and marketers and their involvement with green initiatives entitled “Green Communications-The Case Studies”. Beginning at 1:30 pm at the Microsoft Executive Customer Briefing Center in Manhattan, New York, the conference will focus on case studies presented by Ikea, HSBC, Interface, Ford Hybrid, National Geographic, and Environmental Protection Agency. For additional information and registration, please http://bdionline.com/greencommunications/. Use promo code greensmc when registering to receive a discounted rate of $145.

Full details after the read more link:

Business Development Institute and PR Newswire
www.bdionline.com www.prnewswire.com

Proudly Present:

Green Communications -

The Case Studies

To register, please visit www.bdionline.com/greencommunications . For a discounted rate of $145 use promo code greenSMC when registering. For inquiries, please call 800.830.6687.

The green movement is more than just the latest trend. Companies and organizations are asking themselves how they participate in the movement. Business Development Institute and PR Newswire have partnered to produce a half day conference that specifically addresses the questions, issues, and opportunities facing the corporate communicator and marketer.

Details:
Date: Tuesday, July 24, 2007
Time: 1:30 p.m. - 6:00 p.m.
Place: Microsoft Executive Customer Briefing Center: 1290 Avenue of the Americas, New York, NY
Registration Fee: $195. For a discounted rate of $145 use promo code greenSMC when registering.
Website: www.bdionline.com/greencommunications

Attendee Profile:
Corporate communications and branding executives
Non profit communicators and marketers
PR and advertising agency leaders
Environmental leaders
Corporate social responsibility professionals

Agenda:

1:30 p.m. - 1:45 p.m. Registration

1:45 p.m. - 1:50 p.m. Opening Comments

Steve Etzler, Founder and CEO, Business Development Institute
Adrienne Garland, Vice President Marketing, PR Newswire Association LLC

1:50 p.m. - 2:15 p.m. National Geographic Case Study

Stephen P. Giannetti, Vice President and Group Publisher, National Geographic Magazine

2:15 p.m. - 2:40 p.m. HSBC Case Study

Linda Recupero, EVP Public Affairs, HSBCUSA
HSBC has created a five-year, US $100 million partnership to respond to the urgent threat of climate change world-wide with the support of The Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute (STRI) and WWF. The HSBC Climate Partnership will help some of the world’s great cities - Hong Kong, London, Mumbai, New York and Shanghai - respond to the challenge of climate change. It will also create ‘climate champions’ worldwide who will undertake field research and bring back valuable knowledge and experience to their communities. Linda Recupero will discuss this and other environmental projects that HSBC is leading.

2:40 p.m. - 3:05 p.m. Ford Hybrid Case Study

Usha Raghavachari, Escape Hybrid Marketing Manager, Ford Motor Company
The Ford Escape Hybrid is the most fuel efficient SUV on the planet and the first U.S. automotive application of 100% recycled fabric seating surfaces. The Escape Hybrid is a “full” hybrid meaning that unlike “mild” hybrid vehicles, it can run on 100% electric power up to about 30 mph, maximizing in-city fuel economy. Usha Raghavachari will discuss the marketing and communications program behind the award winning Escape Hybrid.

3:05 p.m. - 3:20 p.m. Break

3:20 p.m. - 3:45 p.m. IKEA Case Study

Mona Astra Liss, USA Corporate Public Relations, IKEA
Bart Feder, President & CEO, The FeedRoom
Americans throw away approximately 100 billion polyethylene plastic bags per year and less than one percent are recycled. These bags cause litter, add to landfills, clog waterways and choke ocean animals. With the goal of reducing plastic bag litter that is strangling our planet, IKEA no longer offers customers free plastic bags. Every plastic bag at every IKEA U.S. store across the nation costs five cents. All proceeds go to American Forests, the nation’s oldest non-profit citizen’s conservation organization, to plant trees to restore forests and offset CO2 emissions. Also, to help alter customer behavior and endorse environmentally responsible habits, IKEA is selling its reusable “Big Blue Bag” for 59 cents, a cost that has been reduced from 99 cents. Bart Feder will interview Mona Astra Liss will provide a behind the scenes view of what it takes to design and execute this award winning plan. This case will be video recorded and broadcasted by The FeedRoom (www.feedroom.com) to over 1,000 marketing and communications professionals after the event.

3:45 p.m. - 4:10 p.m. Interface Case Study

Jim Hartzfeld, Managing Director, InterfaceRAISE & Past Chairman, U.S. Green Building Council
The “greening of business” has exploded during the last 12-24 months fundamentally altering the competitive landscape due to three historic and interacting trends. When seen as strategic opportunities, business leaders are developing new approaches that incorporate transparency, dialogue and identity as strategically as technology, globalization and brand. Jim Hartzfeld will share his experience within Interface, Inc. one of the earliest and most ardent supporters of this new model.

4:10 p.m. - 4:45 p.m. Environmental Protection Agency Case Study

Deb Berlin, Director of Marketing, U.S. EPA Climate Leaders
Climate Leaders is an EPA industry-government partnership that works with companies to develop long-term comprehensive climate change strategies. Partner companies commit to reducing their impact on the global environment by completing a corporate-wide inventory of their greenhouse gas emissions, setting long-term reduction goals, and annually reporting their progress to EPA. Through program participation, companies create a lasting record of their accomplishments and identify themselves as corporate environmental leaders. Deb Berlin will present the marketing and communications plan that helped create this very successful program involving many well known brands.

4:45 p.m. - 5:10 p.m. Case Study TBD

5:10 p.m. - 6:00 p.m. Networking Reception

Platinum Sponsor:
National Geographic: www.nationalgeographic.com

Gold Sponsors:
Escape Hybrid: http://www.fordvehicles.com/suvs/2008escapehybrid/
Microsoft: www.microsoft.com
The FeedRoom: www.feedroom.com
U.S. EPA Climate Leaders: www.epa.gov/climateleaders

Silver Sponsor:
MultiVu: www.multivu.com

Media Sponsors:
Internet Video Magazine: www.internetvideomag.com
Manhattan Chamber of Commerce: www.manhattancc.org
Natural Business News: www.naturalbusinessnews.com
Social Media Club, NY Chapter: www.socialmediaclub.org