“I am not a Web Guy”
Patrick Ruffini at TechPresident.com riffs on what Zack Exley wrote on his blog. When do we stop making the distinction between being an “Internet Strategist” and a “Strategist” or an “Internet Communications Director” or a “Communications Director”?
I’m guilty of this as well. Looking at my business card, it says “Social Media Strategist.” But what I do is end up helping people understand the new strategies, and how they can be applied in conjunction with more traditional media and communications techniques.
Zack says:
So I think that all of us “Internet people” need to put our foot down.
Let’s remove “Internet” from our titles and resumes. The longer we
leave “Internet” on our name tags, the longer we’re enabling all this
bad behavior—and devaluing our own contribution to the movement at the
same time.
Let’s remove “Internet” from our titles and resumes. The longer we
leave “Internet” on our name tags, the longer we’re enabling all this
bad behavior—and devaluing our own contribution to the movement at the
same time.
I’m not sure I’m ready to jump off this bridge, but, it is worth discussing in the context of Social Media. What do you think? Comment below, please!
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I think there is a need for differentiation, but there is a huge section of communicators that dislike “internet” or “social media”
Over on the MyRagan.com site for instance, Strumpette loves throwing stones at anyone who has anything to do with social media. While that is just a persona, there are a good number of folk in the PR realm who are scared of social media.
Sometimes I feel like I am flying the flag of the new world order or something. I am proud to take the pot-shots and the critics on full-force and head on, and it seems like saying I am “different” that saying you are willing to embrace the technology sets you apart from the pack (in both good and bad ways)