I am really excited about being on RSS Ray’s show tomorrow, and glad to focus my attention on the fun parts of my work - helping more people learn and understand how communications is changing as a profession to be effective in a world where the company is no longer in control (or holding onto the illusion of control). Of course, we will talk a little bit about Social Media Club as well, but I hope to focus the talk on those trends and transformations that are of ‘greater significance’ here more so than myself and the club. Lee Hopkins wrote about a portion of my perspective on this the other day, but the original post was removed - and there is a bit more you can read about on my old consulting company site (not updated for a long, long time). I have been thinking about “The Communications Strategy” for a long time, and many of the things I only envisioned when forming these ideas are actually now a part of the toolbox. Wiki’s, blogs, tools for measring influence, better distribution and so much more are a part of our everyday lives now…

From my few conversations with Ray and listening to a few of the archived shows you can download, Ray is a really sharp guy and has a great team working with him on his show. (I wish I could get a producer like Stacey!)

So tune in tomorrow, or if you can’t be there live, go back and download the podcast - I love this stuff and can’t wait to do more of it…

PS - this is my first real radio interview in about 10 years…

PPS - no, I won’t be talking about that other story, we are going to focus on marketing and how it is changing and more importantly, how communicators need to change with it. [blatant_plug] I will be revealing a bit about “Listen. Join. Start.” The Social Media Playbook for Professional Communicators which is at the heart of our Social Media Workshop on June 11 [/blatant_plug]

Update: My Interview with RSS Ray Segment 3 — My Interview with RSS Ray Segment 4