I’ve been hanging around in Second Life lately. My avatar, Chauncey Barkkorn, is an omnivore. He’s a 28-year-old male. But I am not, and I am finding the interface daunting, although friends in both SL and RL are helping. It took me a long time just to dress Chauncey and choose his appearance, and now I am learning to move him around to places I want to go, rather than places someone will teleport me to. Although right now Second Life appears useless to me, I am confident that it’s going to be important in the future, and thus I am going to study it.

I’m sure I am not alone. So the next meeting of Social Media Club Phoenix will feature Steven Groves, a long time marketing professional who has taken it upon himself to learn Second Life in detail and share it with the group. Steve is in touch with someone on Second Life who has developed a tool for determining marketing ROI in SL, and he will share it with everybody on June 14 at 6:30 PM at Jobing.com where we meet.

This idea for a meeting theme is shamelessly plagiarized from our own Chris Heuer.