This is the recording from Third Thursday’s monthly meetup in Silicon Valley on April 19, 2007. This month’s discussion featured a great presentation from Elisa Camahort and Kathy Klotz-Guest called “How Storytelling is (Still) Critical to Communications in the Blogosphere”. There are really some wonderful insights here that get at the heart of branding, engagement and blogging’s role facilitating both. From the event’s description:

As companies try to figure out how to use blogs and other social media tools to engage with customers, successfully participating in the blogosphere remains a bit of mystery to many marketing and PR professionals. Social media initiatives can’t be spin, but companies must have a compelling story to tell about their brand, culture, products, and customers in their online activities. At the heart of every communications effort must be a story. Storytelling can be an organic process that comes from open dialog with customers.

More feedback on the Meetup from attendees and a full description of the event is available on the group’s Meetup page.

Many thanks to Jen McClure and the Society of New Communications Research for sponsoring this month’s Meetup.

Download MP3 File