http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/ A community for the champions of Social Media and those seeking to learn Thu, 04 Dec 2008 18:46:33 +0000 http://wordpress.org/?v=2.6.2 http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-12908 building the 3rd zone » Blog Archive » 3LinkThink Wed, 11 Apr 2007 18:12:05 +0000 http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-12908 [...] Exploiting Sound in Social Media - This is for you Koz Farina! [...] [...] Exploiting Sound in Social Media - This is for you Koz Farina! [...]

]]> http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-11750 Social Media Club - » Learning from the competition – what to do and what not to do! Wed, 04 Apr 2007 15:56:53 +0000 http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-11750 [...] With the publication of Sound Business, Julian Treasure picks up the sound baton passed by Martin Lindstrom, who in his book Brand Sense states that successful brands of the future will be multisensory, appealing holistically to all the senses, not just sight as is more often than not the case today.  Brand Sense has also influenced us at Sound Strategies.  Although one of our less academically-robust sources it is bursting with vision and commercial perspective, which is why we included reference to it in previous SMC posts and our recent debate on exploiting sound in social media. [...] [...] With the publication of Sound Business, Julian Treasure picks up the sound baton passed by Martin Lindstrom, who in his book Brand Sense states that successful brands of the future will be multisensory, appealing holistically to all the senses, not just sight as is more often than not the case today.  Brand Sense has also influenced us at Sound Strategies.  Although one of our less academically-robust sources it is bursting with vision and commercial perspective, which is why we included reference to it in previous SMC posts and our recent debate on exploiting sound in social media. [...]

]]> http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-9316 Simon Jones Fri, 23 Mar 2007 16:19:06 +0000 http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-9316 Quite illuminating to listen in and realize how much certain sounds are associated with brands. Yet another new area to explore :-) Quite illuminating to listen in and realize how much certain sounds are associated with brands. Yet another new area to explore

]]> http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-9182 Ronna Porter Thu, 22 Mar 2007 13:03:22 +0000 http://www.socialmediaclub.org/2007/03/19/london-meetup-exploiting-sound-in-social-media/#comment-9182 Learn from these great web examples of good and weak use of sound by some well know brands: http://www.bowencraggs.com/practice/commentaries/171. Audio and slides are now available for our presentation, if you missed them. Learn from these great web examples of good and weak use of sound by some well know brands: http://www.bowencraggs.com/practice/commentaries/171. Audio and slides are now available for our presentation, if you missed them.

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