London Meetup: Exploiting Sound in Social Media
The Social Media Club folk in London got together last Thursday for our monthly discussion group (thanks to Ben & Hayley at Fleishman for putting us up again!), this month led by Michael Spencer and Ronna Porter of Sound Strategies. Michael, formerly a violinist with the LSO and head of education at the Royal Opera House talked us through a brief history of sound and it’s use in marketing before Ronna took a look at what the social media aspects of this stuff might be. Here’s the recording of that first part of the session.
We broke into groups to discuss further - I spoke with Suw, Kevin, Ged and Yutong about the delegation of creativity in 20th Century and how we felt we were reclaiming the right to make music. I was aware of Suw’s bass heritage, but I didn’t realise that Kevin was such a muso - it’s clear that we are going to have to get a Social Media Club band together 
especially after this joint vocal effort
Michael & Ronna’s presentation
FT Article by David Bowen referenced in Michael’s presentation
Learn from these great web examples of good and weak use of sound by some well know brands: http://www.bowencraggs.com/practice/commentaries/171. Audio and slides are now available for our presentation, if you missed them.