London Meetup: Exploiting Sound in Social Media
March 19, 2007 by Lloyd Davis
The Social Media Club folk in London got together last Thursday for our monthly discussion group (thanks to Ben & Hayley at Fleishman for putting us up again!), this month led by Michael Spencer and Ronna Porter of Sound Strategies. Michael, formerly a violinist with the LSO and head of education at the Royal Opera House talked us through a brief history of sound and it’s use in marketing before Ronna took a look at what the social media aspects of this stuff might be. Here’s the recording of that first part of the session.
We broke into groups to discuss further - I spoke with Suw, Kevin, Ged and Yutong about the delegation of creativity in 20th Century and how we felt we were reclaiming the right to make music. I was aware of Suw’s bass heritage, but I didn’t realise that Kevin was such a muso - it’s clear that we are going to have to get a Social Media Club band together 
especially after this joint vocal effort
Michael & Ronna’s presentation
FT Article by David Bowen referenced in Michael’s presentation
Sphere: Related Content
Learn from these great web examples of good and weak use of sound by some well know brands: http://www.bowencraggs.com/practice/commentaries/171. Audio and slides are now available for our presentation, if you missed them.
Quite illuminating to listen in and realize how much certain sounds are associated with brands. Yet another new area to explore
[...] With the publication of Sound Business, Julian Treasure picks up the sound baton passed by Martin Lindstrom, who in his book Brand Sense states that successful brands of the future will be multisensory, appealing holistically to all the senses, not just sight as is more often than not the case today. Brand Sense has also influenced us at Sound Strategies. Although one of our less academically-robust sources it is bursting with vision and commercial perspective, which is why we included reference to it in previous SMC posts and our recent debate on exploiting sound in social media. [...]
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