Guest post by Ronna Porter

But so far, we’ve concentrated most attention on video and visual content, and gained only limited benefits in terms of communication, community and distinctiveness from sound and music when it comes to social media. Yes, podcasting is an audio medium, but how many podcasts out there are truely exploiting sound? Research shows that although 83% of all commercial communication is visual, there is a 65% chance that our mood will change when we hear a new sound (see http://www.brandsense.com). I believe we haven’t even scratched the surface in integrating great sound that supports rather than gets in the way of good communication.

Involved in the Social Media Club since its creation, and an active member of the London group, I’ve offered to drive the debate on the use of sound in social media, and I’d love to include your input:

• Attend or watch-out for content from the next London group meeting on 15 March (see http://www.socialmediaclub.org/events/ for details)
• Email me with your questions, topics you’d like us to discuss, or ideas to share. Are your issues based upon skills, copyright, access to resources, technical know-how …? Does sound matter?
• Comment on some of the posts in the Sound Strategies blog, or email your thoughts on these questions:

1. What sticks in your memory? Marketers and communications agencies espouse the importance of music and sound in the promotion of identity and brand. What sounds have stayed with you?
2. New thinking: Sound Strategies maintains a large collection of current research articles dealing with the use of sound and how we react with it. We’ll show you ours if you show us yours!
3. Cool sounds: Have you heard any examples of the effective use of sound? Where … and why?
4. Sound – too much or too little? Technology has provided us with multiple platforms for engaging with sound, but what are the minuses as well as the pluses?
• Look out for and contribute towards an ongoing dialogue in putting the audio into audio-visual!

For those lucky enough to be in Las Vegas – have fun and learn lots!

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