Comments on: Social Media Now: Cisco’s Media Dreams http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/ A community for the champions of Social Media and those seeking to learn Thu, 04 Dec 2008 19:26:26 +0000 http://wordpress.org/?v=2.6.2 By: five_whys http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6867 five_whys Sun, 04 Mar 2007 19:41:01 +0000 http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6867 Jason, you are right on many fronts... even if you think of tools, in its traditional HW domain, Cisco has created standards and thrashed standards where it didnt fit its need. The rules of the game in social networking are very different.. open source is making plenty of CMS redundant.. walking into this space, Cisco will hear the same tune as some of the big SW guys hear! it will be interesting to see. five_whys Jason,

you are right on many fronts… even if you think of tools, in its traditional HW domain, Cisco has created standards and thrashed standards where it didnt fit its need. The rules of the game in social networking are very different.. open source is making plenty of CMS redundant.. walking into this space, Cisco will hear the same tune as some of the big SW guys hear!

it will be interesting to see.

five_whys

]]> By: Jason Chervokas http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6856 Jason Chervokas Sun, 04 Mar 2007 13:37:00 +0000 http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6856 Thanks. I remember back in 1996 visiting a friend of mine in catalog development at Universal Music (it was Polygram then). He wanted some advice about setting up a website for his division. In the meeting were two representatives from the label's legal department. As we kicked around ideas, the lawyers shot each down like clay pigeons on the skeet range. Can't post music files for fear of piracy, can't sell music online for fear of pissing off remember if amazon was selling CDs yet), can't even link to fan sites because those sites might have links to bootleg material! Needless to say that music division never got a website. A decade later the entertainment industries are still paralized by fear and hobbled by misconceptions about what brings value to their products. Good luck to Cisco. Thanks. I remember back in 1996 visiting a friend of mine in catalog development at Universal Music (it was Polygram then). He wanted some advice about setting up a website for his division. In the meeting were two representatives from the label’s legal department. As we kicked around ideas, the lawyers shot each down like clay pigeons on the skeet range. Can’t post music files for fear of piracy, can’t sell music online for fear of pissing off remember if amazon was selling CDs yet), can’t even link to fan sites because those sites might have links to bootleg material!

Needless to say that music division never got a website. A decade later the entertainment industries are still paralized by fear and hobbled by misconceptions about what brings value to their products. Good luck to Cisco.

]]> By: Community Media: Selected Clippings - 03/03/07 « Clippings for PEG Access Television http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6844 Community Media: Selected Clippings - 03/03/07 « Clippings for PEG Access Television Sun, 04 Mar 2007 06:16:21 +0000 http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6844 [...] Reading a book, watching a movie, listening to the radio, these are the leisure activities that make traditional media entertaining. But posting a video to YouTube, podcasting, or commenting on a blog are the leisure activities that make social media entertaining.  >>> http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/ ~ [...] [...] Reading a book, watching a movie, listening to the radio, these are the leisure activities that make traditional media entertaining. But posting a video to YouTube, podcasting, or commenting on a blog are the leisure activities that make social media entertaining.  >>> http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/ ~ [...]

]]> By: Joseph Hunkins http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6825 Joseph Hunkins Sun, 04 Mar 2007 00:08:04 +0000 http://www.socialmediaclub.org/2007/03/03/social-media-now-ciscos-media-dreams/#comment-6825 Several good points here, especially that it's unreasonable to think legacy media is going to start thinking 2.0 and happily sharing, mixing, and doing the quick and dirty content that the new web demands. Several good points here, especially that it’s unreasonable to think legacy media is going to start thinking 2.0 and happily sharing, mixing, and doing the quick and dirty content that the new web demands.

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