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	<title>Comments on: What is Social Media? No, really, WTF?</title>
	<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/</link>
	<description>A community for the champions of Social Media and those seeking to learn</description>
	<pubDate>Thu, 24 Jul 2008 10:00:54 +0000</pubDate>
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		<title>By: Towards a More Social Organization &#124; Chris Heuer's Insytes</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-140956</link>
		<dc:creator>Towards a More Social Organization &#124; Chris Heuer's Insytes</dc:creator>
		<pubDate>Tue, 10 Jun 2008 22:23:42 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-140956</guid>
		<description>[...] By looking at this era in such a short sighted way, you miss what Doc Searls talks about as the ‘greater significance ’ of this transformative [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] By looking at this era in such a short sighted way, you miss what Doc Searls talks about as the ‘greater significance ’ of this transformative [&#8230;]</p>
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		<title>By: links for 2008-04-20 &#124; Chris Heuer's Inystes</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-120401</link>
		<dc:creator>links for 2008-04-20 &#124; Chris Heuer's Inystes</dc:creator>
		<pubDate>Sun, 20 Apr 2008 04:33:50 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-120401</guid>
		<description>[...] What is Social Media? No, really, WTF? &#124; Social Media Club (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware) [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] What is Social Media? No, really, WTF? | Social Media Club (tags: web2.0 socialmedia pr2.0 media smp whatissocialmedia socialcomputing SocialSoftware) [&#8230;]</p>
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		<title>By: John Bell, Social Media and Adegga : blog.delaranja.com</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-108997</link>
		<dc:creator>John Bell, Social Media and Adegga : blog.delaranja.com</dc:creator>
		<pubDate>Sat, 15 Mar 2008 14:49:53 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-108997</guid>
		<description>[...] a couple of answers (Wikipedia, Stowe Boyd, Jeremiah Owyang, Robert Scoble and many others.) but this one from Chris Heuer is the one I think explains it better: Social Media is redefining how we relate to [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] a couple of answers (Wikipedia, Stowe Boyd, Jeremiah Owyang, Robert Scoble and many others.) but this one from Chris Heuer is the one I think explains it better: Social Media is redefining how we relate to [&#8230;]</p>
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		<title>By: What are we doing here? &#171; Social Media Resources for the Red Cross</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-87940</link>
		<dc:creator>What are we doing here? &#171; Social Media Resources for the Red Cross</dc:creator>
		<pubDate>Thu, 24 Jan 2008 22:41:55 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-87940</guid>
		<description>[...] Social Media Club [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Social Media Club [&#8230;]</p>
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		<title>By: The Facade of Web 2.0 - Part 3 (Social Media) &#124; Endoh Pure Ranting Room</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-46826</link>
		<dc:creator>The Facade of Web 2.0 - Part 3 (Social Media) &#124; Endoh Pure Ranting Room</dc:creator>
		<pubDate>Mon, 08 Oct 2007 09:31:20 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-46826</guid>
		<description>[...] Chris Heuer wrote in Social Media Club, and one part of his article intrigued me. In his article he wrote that; While the early days of the Internet talked about the Three C’s of Content, Commerce and Community, we have come to realize that this era of our evolutionary growth has it’s own Three C’s, which speaks more closely to the fundamental needs of society beyond the interest in the technology for its own sake. The “Greater Significance” of Social Media is a newfound understanding of the importance of Context, Communications and Collaboration. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Chris Heuer wrote in Social Media Club, and one part of his article intrigued me. In his article he wrote that; While the early days of the Internet talked about the Three C’s of Content, Commerce and Community, we have come to realize that this era of our evolutionary growth has it’s own Three C’s, which speaks more closely to the fundamental needs of society beyond the interest in the technology for its own sake. The “Greater Significance” of Social Media is a newfound understanding of the importance of Context, Communications and Collaboration. [&#8230;]</p>
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		<title>By: The Social Media Challenge-1 &#171; Arun Rajagopal</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-40134</link>
		<dc:creator>The Social Media Challenge-1 &#171; Arun Rajagopal</dc:creator>
		<pubDate>Thu, 06 Sep 2007 14:25:23 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-40134</guid>
		<description>[...] I followed the comments trail in Robert Scoble’s post on social media I discussed in the previous update and here’s what I landed up with. In the post ‘What is Social Media? No, really, WTF?’, Chris Heur discusses the 3 significant Cs of social media: Context, Communications and Collaboration. Excerpts: “The context of what we are trying to accomplish and why we are passionate about it is the starting point for our conversations and the basis of everything else. Communications in its traditional and emerging forms, references how we come to understand and connect with each other. Collaboration is about how we work together for our common and individual interests within the various contexts in which we invest our attention.” [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] I followed the comments trail in Robert Scoble’s post on social media I discussed in the previous update and here’s what I landed up with. In the post ‘What is Social Media? No, really, WTF?’, Chris Heur discusses the 3 significant Cs of social media: Context, Communications and Collaboration. Excerpts: “The context of what we are trying to accomplish and why we are passionate about it is the starting point for our conversations and the basis of everything else. Communications in its traditional and emerging forms, references how we come to understand and connect with each other. Collaboration is about how we work together for our common and individual interests within the various contexts in which we invest our attention.” [&#8230;]</p>
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		<title>By: Rick Garcia</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-13209</link>
		<dc:creator>Rick Garcia</dc:creator>
		<pubDate>Fri, 13 Apr 2007 17:42:46 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-13209</guid>
		<description>Social media is a set of online tools that allows individuals to communicate, collect, and disperse information in the form of web text, web graphics and images, digital audio, or digital video in a collaborative online environment.

Had to give it my shot.</description>
		<content:encoded><![CDATA[<p>Social media is a set of online tools that allows individuals to communicate, collect, and disperse information in the form of web text, web graphics and images, digital audio, or digital video in a collaborative online environment.</p>
<p>Had to give it my shot.</p>
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		<title>By: Ketcheson.net :: Eight &#8220;social media&#8221; questions I&#8217;d like answered&#8230;</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-7655</link>
		<dc:creator>Ketcheson.net :: Eight &#8220;social media&#8221; questions I&#8217;d like answered&#8230;</dc:creator>
		<pubDate>Sun, 11 Mar 2007 00:33:33 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-7655</guid>
		<description>[...] The other beef I have with the term &#8220;social media&#8221; is that it discounts the impact of the mainstream media. Much of what we call social media are just simply blog pickup of mainstream media stories. This is an interesting phenomenon, in that the blogosphere can amplify certain ideas that originate in the mainstream media. But, please, don&#8217;t suggest that the MSM is still not influential. More reading on this:  http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf  http://scobleizer.com/2007/02/16/what-is-social-media  http://blog.experiencecurve.com/archives/what-is-social-media  http://www.stoweboyd.com/message/2007/02/scoble_asks_wha.html [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] The other beef I have with the term &#8220;social media&#8221; is that it discounts the impact of the mainstream media. Much of what we call social media are just simply blog pickup of mainstream media stories. This is an interesting phenomenon, in that the blogosphere can amplify certain ideas that originate in the mainstream media. But, please, don&#8217;t suggest that the MSM is still not influential. More reading on this:  <a href="http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf" rel="nofollow nofollow">http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf</a>  <a href="http://scobleizer.com/2007/02/16/what-is-social-media" rel="nofollow nofollow">http://scobleizer.com/2007/02/16/what-is-social-media</a>  <a href="http://blog.experiencecurve.com/archives/what-is-social-media" rel="nofollow nofollow">http://blog.experiencecurve.com/archives/what-is-social-media</a>  <a href="http://www.stoweboyd.com/message/2007/02/scoble_asks_wha.html" rel="nofollow nofollow">http://www.stoweboyd.com/message/2007/02/scoble_asks_wha.html</a> [&#8230;]</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-7226</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 08 Mar 2007 02:16:50 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-7226</guid>
		<description>I tried to edit the wiki, but could not since it required a password. 

Interestly, but nobody else seems to have edited it, either.</description>
		<content:encoded><![CDATA[<p>I tried to edit the wiki, but could not since it required a password. </p>
<p>Interestly, but nobody else seems to have edited it, either.</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-7225</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 08 Mar 2007 02:15:50 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-7225</guid>
		<description>These are some really interesting ideas, and I think, Chris, you started a good thread here that is long overdue (especially given the name in the url above). I like your post, but it is too long and cumbersome to quickly explain to a newbie who needs a clear, M-W definition. Defining something by stating what it is not only falls into a postmodern state, where things are in such fluz that they elude definitions to a point that communication itself struggles to keep up.

Perhaps:
Social Media: electronic means that enable virtual communication and collaboration</description>
		<content:encoded><![CDATA[<p>These are some really interesting ideas, and I think, Chris, you started a good thread here that is long overdue (especially given the name in the url above). I like your post, but it is too long and cumbersome to quickly explain to a newbie who needs a clear, M-W definition. Defining something by stating what it is not only falls into a postmodern state, where things are in such fluz that they elude definitions to a point that communication itself struggles to keep up.</p>
<p>Perhaps:<br />
Social Media: electronic means that enable virtual communication and collaboration</p>
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		<title>By: Barry Hurd</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6843</link>
		<dc:creator>Barry Hurd</dc:creator>
		<pubDate>Sun, 04 Mar 2007 06:15:05 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6843</guid>
		<description>I unfortunately have too many posts and articles about my ideas over what is or is not social media, some of them are on my blog at socialmediasystems, while others are detailed commentary on web and corporate e-marketing sites. 

The term "social media" will not be a term, as it will continuously evolve as the social community evolves with it.</description>
		<content:encoded><![CDATA[<p>I unfortunately have too many posts and articles about my ideas over what is or is not social media, some of them are on my blog at socialmediasystems, while others are detailed commentary on web and corporate e-marketing sites. </p>
<p>The term &#8220;social media&#8221; will not be a term, as it will continuously evolve as the social community evolves with it.</p>
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		<title>By: Jim Nail</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6786</link>
		<dc:creator>Jim Nail</dc:creator>
		<pubDate>Fri, 02 Mar 2007 23:23:26 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6786</guid>
		<description>I suggest you go back to the foundational Forrester Report, "Social Computing" http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html Feb 2006. They covered a lot of this ground thoroughly. (Disclosure: I am a former Forrester analyst and some of my friends wrote the report!)</description>
		<content:encoded><![CDATA[<p>I suggest you go back to the foundational Forrester Report, &#8220;Social Computing&#8221; <a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html" rel="nofollow nofollow">http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html</a> Feb 2006. They covered a lot of this ground thoroughly. (Disclosure: I am a former Forrester analyst and some of my friends wrote the report!)</p>
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		<title>By: Ian Kennedy</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6765</link>
		<dc:creator>Ian Kennedy</dc:creator>
		<pubDate>Fri, 02 Mar 2007 18:06:20 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6765</guid>
		<description>What hit me after you interviewed me at the Stirr mixer what that "social media" is less about the thing and more about the process. You asked me, while holding a microphone, "what is social media." I threw out a comment that is was more, "a verb than a noun."
The process of me speaking into a microphone gave me context that the conversation was being recorded for a broader distribution, this drove me to be (somewhat) thoughtful in my response. Your responses to what I said in your blog post underlined what I said and gave it more credibility that would make it resonate with a broader audience still.
That process of "socializing" my definition created metadata (podcast, blog post, my comment) that was peripheral but essential to further defining and contextualizing our conversation.
So while your initial question and my response is just plain ol' media, the process of refinement and amplification around what was said and the metadata that is created is what makes this media "social."</description>
		<content:encoded><![CDATA[<p>What hit me after you interviewed me at the Stirr mixer what that &#8220;social media&#8221; is less about the thing and more about the process. You asked me, while holding a microphone, &#8220;what is social media.&#8221; I threw out a comment that is was more, &#8220;a verb than a noun.&#8221;<br />
The process of me speaking into a microphone gave me context that the conversation was being recorded for a broader distribution, this drove me to be (somewhat) thoughtful in my response. Your responses to what I said in your blog post underlined what I said and gave it more credibility that would make it resonate with a broader audience still.<br />
That process of &#8220;socializing&#8221; my definition created metadata (podcast, blog post, my comment) that was peripheral but essential to further defining and contextualizing our conversation.<br />
So while your initial question and my response is just plain ol&#8217; media, the process of refinement and amplification around what was said and the metadata that is created is what makes this media &#8220;social.&#8221;</p>
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		<title>By: Ian Ketcheson</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6697</link>
		<dc:creator>Ian Ketcheson</dc:creator>
		<pubDate>Thu, 01 Mar 2007 17:44:53 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6697</guid>
		<description>Q: What is social media? 

A: Plural</description>
		<content:encoded><![CDATA[<p>Q: What is social media? </p>
<p>A: Plural</p>
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		<title>By: Chris Heuer</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6667</link>
		<dc:creator>Chris Heuer</dc:creator>
		<pubDate>Thu, 01 Mar 2007 13:49:57 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6667</guid>
		<description>Hmmmm - good points Jason - I was largely thinking about this in terms of the Wikipedia entry instead of Merriam Webster.  Perhaps to Alan's point,

Social Media references the shift of the means of mass communications from the hands of a privileged few into the hands of the masses - the interactive methods and processes by which people communicate and collaborate with one another, enabled through emerging technologies....</description>
		<content:encoded><![CDATA[<p>Hmmmm - good points Jason - I was largely thinking about this in terms of the Wikipedia entry instead of Merriam Webster.  Perhaps to Alan&#8217;s point,</p>
<p>Social Media references the shift of the means of mass communications from the hands of a privileged few into the hands of the masses - the interactive methods and processes by which people communicate and collaborate with one another, enabled through emerging technologies&#8230;.</p>
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		<title>By: alan herrell - the head lemur</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6665</link>
		<dc:creator>alan herrell - the head lemur</dc:creator>
		<pubDate>Thu, 01 Mar 2007 13:37:35 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6665</guid>
		<description>Chris,
What is Social Media for $100?
Social Media are  Tools that invite collaborative communication. 


Now that that is out of the way, the Real Question is "What the hell do you do with them?"
I have answers, but I have to get ready to have coffee  with you on campus this morning.</description>
		<content:encoded><![CDATA[<p>Chris,<br />
What is Social Media for $100?<br />
Social Media are  Tools that invite collaborative communication. </p>
<p>Now that that is out of the way, the Real Question is &#8220;What the hell do you do with them?&#8221;<br />
I have answers, but I have to get ready to have coffee  with you on campus this morning.</p>
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		<title>By: Jason Chervokas</title>
		<link>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6634</link>
		<dc:creator>Jason Chervokas</dc:creator>
		<pubDate>Thu, 01 Mar 2007 11:39:50 +0000</pubDate>
		<guid>http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/#comment-6634</guid>
		<description>Chris, 

Really great thoughts, but I think your definition remains too long because it focuses on explaining the impact of social media. Of course that's crucial important, more important really than the definition.

But a definition has to focus not on the impact of what something does but merely on what that something is by observing its formal characteristics. 

You wouldn't define "guitar" by first exploring all the genres of music that feature it prominently.  You would define guitar as: a stringed musical instrument with a fretted neck and resonating body, most commonly found with six strings, played by plucking or strumming the strings across the lower bout while fretting strings along the neck.

Maybe, if you were writing a long dictionary entry you'd mention the modern guitar's Spanish origins or predecessor instruments like the lute.

What you probably wouldn't talk about is flamenco music, or the impact of electrifying the guitar, or the post Beatles guitar buying boom that dramatically expanded the number of guitar players in the world, or the explosion of rock and roll so closely associated with the instrument, etc.

All those things may be more important than a definition, all those things would be part of an encyclopedia entry. But they're NOT a definition.

The impact of social media is so big, and so interesting, that it's easy to begin a definition with what social media does. But I don't think that gets us closer to a definition--in fact, I think that takes us farther away but taking us into the side streets on a map before telling us "you are here."

The definition matters not so much for Net natives, end users, or even long time social media practioners, but it DOES matter for the industrial growth of social media. If you were a VP of biz dev at Newscorp and in advance of the MySpace acquisition Ruppert Murdoch asked you "what is this social media?" you'd need a meaningful short definition.

One other thought, I would submit that social media is not changing the nature of human relationships--those relationships are still built around love, hate, friendship, work, shared interests, family etc--instead it's changing the methods and modes of human relationships.</description>
		<content:encoded><![CDATA[<p>Chris, </p>
<p>Really great thoughts, but I think your definition remains too long because it focuses on explaining the impact of social media. Of course that&#8217;s crucial important, more important really than the definition.</p>
<p>But a definition has to focus not on the impact of what something does but merely on what that something is by observing its formal characteristics. </p>
<p>You wouldn&#8217;t define &#8220;guitar&#8221; by first exploring all the genres of music that feature it prominently.  You would define guitar as: a stringed musical instrument with a fretted neck and resonating body, most commonly found with six strings, played by plucking or strumming the strings across the lower bout while fretting strings along the neck.</p>
<p>Maybe, if you were writing a long dictionary entry you&#8217;d mention the modern guitar&#8217;s Spanish origins or predecessor instruments like the lute.</p>
<p>What you probably wouldn&#8217;t talk about is flamenco music, or the impact of electrifying the guitar, or the post Beatles guitar buying boom that dramatically expanded the number of guitar players in the world, or the explosion of rock and roll so closely associated with the instrument, etc.</p>
<p>All those things may be more important than a definition, all those things would be part of an encyclopedia entry. But they&#8217;re NOT a definition.</p>
<p>The impact of social media is so big, and so interesting, that it&#8217;s easy to begin a definition with what social media does. But I don&#8217;t think that gets us closer to a definition&#8211;in fact, I think that takes us farther away but taking us into the side streets on a map before telling us &#8220;you are here.&#8221;</p>
<p>The definition matters not so much for Net natives, end users, or even long time social media practioners, but it DOES matter for the industrial growth of social media. If you were a VP of biz dev at Newscorp and in advance of the MySpace acquisition Ruppert Murdoch asked you &#8220;what is this social media?&#8221; you&#8217;d need a meaningful short definition.</p>
<p>One other thought, I would submit that social media is not changing the nature of human relationships&#8211;those relationships are still built around love, hate, friendship, work, shared interests, family etc&#8211;instead it&#8217;s changing the methods and modes of human relationships.</p>
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