Comments on: Best Use of Social Media in the Super Bowl Award - 2007 http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/ A community for the champions of Social Media and those seeking to learn Thu, 04 Dec 2008 18:11:38 +0000 http://wordpress.org/?v=2.6.2 By: David Blumenstein http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-4035 David Blumenstein Mon, 05 Feb 2007 06:18:36 +0000 http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-4035 does it strike you as myopic that Coca Cola in its salute to black history did not list 2007 as the year that regardless of the outcome the winning coach of this year's game would be an African American? this is Coca Cola after all, headquartered in Atlanta... really, it is not like they would have to pick a winning side, this one was and is a no-brainer does it strike you as myopic that Coca Cola in its salute to black history did not list 2007 as the year that regardless of the outcome the winning coach of this year’s game would be an African American? this is Coca Cola after all, headquartered in Atlanta… really, it is not like they would have to pick a winning side, this one was and is a no-brainer

]]> By: adverlicious http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-4009 adverlicious Mon, 05 Feb 2007 03:44:45 +0000 http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-4009 Chris, perhaps my collection of 40+ online (NOT television) Super Bowl and Super Bowl-related ads might be of interest? http://adverlicio.us/superbowlxli You'll find some work complementary to the campaigns you're describing, but more than a few that completely failed to use the online channel to develop social traction. It's disappointing on some level to see $2.6 million squandered on a 30 second blast ... supported by a last-minute, ill-conceived online campaign. Chris, perhaps my collection of 40+ online (NOT television) Super Bowl and Super Bowl-related ads might be of interest?

http://adverlicio.us/superbowlxli

You’ll find some work complementary to the campaigns you’re describing, but more than a few that completely failed to use the online channel to develop social traction. It’s disappointing on some level to see $2.6 million squandered on a 30 second blast … supported by a last-minute, ill-conceived online campaign.

]]> By: Brian Solis http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-3986 Brian Solis Sun, 04 Feb 2007 23:31:28 +0000 http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-3986 Chris, great post and great idea. It's all about learning from killer examples to help spread the word. I'll comment more later, but so far, my vote is for <a href="http://www.youtube.com/profile?user=morepizzahut" rel="nofollow">Pizza Hut.</a> Chris, great post and great idea. It’s all about learning from killer examples to help spread the word. I’ll comment more later, but so far, my vote is for Pizza Hut.

]]> By: Superbowl ads, and social medai http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-3972 Superbowl ads, and social medai Sun, 04 Feb 2007 21:51:42 +0000 http://www.socialmediaclub.org/2007/02/04/best-use-of-social-media-in-the-super-bowl-award-2007/#comment-3972 […] Just a Monday morning thought/rant, I am not alone either. […] […] Just a Monday morning thought/rant, I am not alone either. […]

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