I had the distinct pleasure of having lunch with Shel Israel on Friday January 26, 2007 over in South Park. We talked about a number of interesting topics, but most of all, got a chance to get to know one another as humans. Afterwards, we sat down for another installment of our Podcast series entitled “They Get It”. We talked about what it means to ‘get it’, what it really means to understand social media and what tools he uses. This is a fascinating discussion with a long time communicator, whose life was forever changed by the Cluetrain Manifesto. This impacted me deeply as well, as did the inspired writings of Rageboy and Doc. In fact, I believe that this wave of social media is the manifestation of the ideals first set in motion by the Cluetrain. Rather than saying “get it”, we could be saying “are you on the train?” Our conversation could have went on for hours and hours. Now that we have had the chance to become friends, I am looking forward to more of those opportunities in the near future.