Blogging for retailers?

January 24, 2007 by Chris Heuer 

One of our good friends from Vancouver, Dave Olson, who produces some awesome (and zany) social media in his own right away from the day job, just released this great white paper today on “Blogging for Retailers“. Not only is it a great piece from a very deep thinker, you don’t even need to register to download it. Be sure to check out the accompanying podcast for additional perspective.

After you get a chance to read it, please let me know what you think about it. Did he hit the mark? Are you a retailer who was won over with his ideas? Or do you think that retailers don’t have a place at the table of the blogosphere?

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Comments

One Response to “Blogging for retailers?”

  1. Lauren Vargas on January 29th, 2007 3:51 am

    This is a brilliant paper! I have been pitching this idea for quite a while and this paper has boosted reditability for the initiative.

    Thank you for the direction.

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