NMRcast #13
January 22, 2007 by Kristie Wells
This latest episode was recorded live from the The Third Thursday meeting that took place at Shine SF in San Francisco on January 18, 2007.
Mike Manuel announced the new partnership between the Third Thursday group, SNCR and the Social Media Club and then we delved into the main topic for the evening, the Social Media Release (’SMR’). The panel discussion was led by Chris Heuer, and featured Shel Holtz, Brian Solis, Tom Foremski, and special guest, Joel Tesch from BusinessWire.
The SMR topic fueled quite a bit of conversation following the event, most of which can be followed through Technorati, though I am finding some folks tagged it with social+media+release, others with social+media+press+release so it is not as easy as I thought to round them all up. Which is why we have Brian Solis who did a bang up job in collecting several key points on the topic to get everyone up to speed. Thanks Brian.
You may download the NMRcast here (MP3, 34.6Mb, 1:15:23). You may also subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
A big ‘thank you’ to Shel for hosting and managing the NMRcast for us, and to the folks at Shine SF for opening their space to the group.
To listen to previous NMRcasts, please check out the For Immediate Release website.




[...] In the end? I say, “Who cares”. If the SMPR is of use, it will be adopted. If not, oh well. And social media will continue to evolve. I don’t think anyone has the right or ability to define it or tell us what language we’re allowed to use when discussing it. It’s mine, too, remember? You can listen to a podcast of the panel discussion that started the whole thing here. [...]
[...] Following the 3rd Thursday event held on the 18th, the last week has seen a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect the develoment of the social media release. Shel put together a list of the posts they reviewed which can be found on his site (and we encourage you to sift through them all). NMRcast #14 (29-minutes) can be downloaded (MP3, 13.3 MB), or you can sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon). [...]