Comments on: Most people want to ‘get it’: Are you willing to help? http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/ A community for the champions of Social Media and those seeking to learn Sun, 14 Mar 2010 09:31:51 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Thank You for Bringing Attention to the Need for Change | Brian Solis - PR 2.0 http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/comment-page-1/#comment-196834 Thank You for Bringing Attention to the Need for Change | Brian Solis - PR 2.0 Tue, 29 Sep 2009 18:49:41 +0000 http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/#comment-196834 [...] But you have to drop the old line model in its entirety, or you will have zero success.” Chris Heuer adds, “Regardless, this is finally the beginning of the manifestation of the cluetrain [...] [...] But you have to drop the old line model in its entirety, or you will have zero success.” Chris Heuer adds, “Regardless, this is finally the beginning of the manifestation of the cluetrain [...]

]]> By: The Leading Edge » Blog Archive » Social Media Release Debate Rages On http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/comment-page-1/#comment-3382 The Leading Edge » Blog Archive » Social Media Release Debate Rages On Tue, 30 Jan 2007 13:57:47 +0000 http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/#comment-3382 [...] Chris Heuer adds, “Regardless, this is finally the beginning of the manifestation of the cluetrain principles in our society, with companies entering the conversation in a real and meaningful way. “ [...] [...] Chris Heuer adds, “Regardless, this is finally the beginning of the manifestation of the cluetrain principles in our society, with companies entering the conversation in a real and meaningful way. “ [...]

]]> By: Web Strategy by Jeremiah » Watching the Street fight and a Case Study on a Press Release + Social Media http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/comment-page-1/#comment-3100 Web Strategy by Jeremiah » Watching the Street fight and a Case Study on a Press Release + Social Media Thu, 25 Jan 2007 14:42:59 +0000 http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/#comment-3100 [...] Still on the fence about the Social Media Press Release ’till I get more info For the most part, I stayed out of it, I see some of the faults, but I also see some of the benefits. I don’t have enough information and haven’t seen it deployed successfully to validate if it’s something I would recommend to clients. I’m still wondering if the SMPR is a tool primarily for the press and media Street fight in the ‘hood The first jab started from Stowe, a haymaker from Scoble. The defending team Chris extended a defensive parry blast, and Brian’s sidekick supported the SMPR. Oberkirch throws a haymaker, Shel throws a chicken, followed by Jeremy with a flying drop kick, Chris double blocks back, of course, Hugh McCloud grabs his spray cans and paints the alley with yet more graffiti. [...] [...] Still on the fence about the Social Media Press Release ’till I get more info For the most part, I stayed out of it, I see some of the faults, but I also see some of the benefits. I don’t have enough information and haven’t seen it deployed successfully to validate if it’s something I would recommend to clients. I’m still wondering if the SMPR is a tool primarily for the press and media Street fight in the ‘hood The first jab started from Stowe, a haymaker from Scoble. The defending team Chris extended a defensive parry blast, and Brian’s sidekick supported the SMPR. Oberkirch throws a haymaker, Shel throws a chicken, followed by Jeremy with a flying drop kick, Chris double blocks back, of course, Hugh McCloud grabs his spray cans and paints the alley with yet more graffiti. [...]

]]> By: Francine Hardaway http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/comment-page-1/#comment-2923 Francine Hardaway Mon, 22 Jan 2007 00:47:22 +0000 http://www.socialmediaclub.org/2007/01/21/most-people-want-to-get-it-are-you-willing-to-help/#comment-2923 Well, how I feel about the social media press release, as an old PR person AND a social media freak, is this: it's metaphor for change. Everyone will figure out what elements of social media they really need. I, for example, probably will never put IM or Skype in press releases right now, because our portfolio doesn't really us IM (most find it intrusive) and only some people use Skype for anything but transoceanic calls. But that doesn't mean they shouldn't be on a list of things to include in a press release. Some bloggers don't read press releases. That's cool. I hate them, too. But large companies have to use something. It might as well be something useful. Well, how I feel about the social media press release, as an old PR person AND a social media freak, is this: it’s metaphor for change. Everyone will figure out what elements of social media they really need. I, for example, probably will never put IM or Skype in press releases right now, because our portfolio doesn’t really us IM (most find it intrusive) and only some people use Skype for anything but transoceanic calls. But that doesn’t mean they shouldn’t be on a list of things to include in a press release.

Some bloggers don’t read press releases. That’s cool. I hate them, too. But large companies have to use something. It might as well be something useful.

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