NMRcast #12

In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new type of press release; Chris covers progress toward planning a social media new release summit.You can download the file here (MP3, 12.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Related items:

• Weblo’s social media release, produced by iStudio and High Road Communications, affiliated with Fleishman Hillard
• iStudio’s blog post about the Weblo release
• Fleishman Hillard’s Ed Lee blogs about Canada’s first social media news release
• Edelman’s announcement of the debut of StoryCrafter
• Edelman’s Phil Gomes offers blog posts—part one and part two—discussing Edelman’s StoryCrafter
• The microformats website
• Tom Foremski’s post, Do journalists want a social media news release? from Silicon Valley Watcher
• Social Media Release Wiki (contribute your case studies)
• The new Social Media Release site, home of the social media release requirements
• Google Groups mailing list for New Media Release discussion (please join!)

A big ‘thank you’ to Shel for hosting and managing the NMRcast for us!

To listen to previous NMRcasts, please check out the For Immediate Release website.

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