In this episode, Chris Heuer, Shel Holtz, Brian Solis and Tom Foremski discuss reactions to the Social Media release concept, announced an upcoming Social Media Release summit and invited PR pros to post their case studies to the Social Media Release wiki.

Download the file here (MP3, 13.4 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Additional information available:

• Social Media Release Wiki (contribute your case studies)
• The new Social Media Release site, home of the social media release requirements
• Google Groups mailing list for New Media Release discussion (please join!)

A big ‘thank you’ to Shel for hosting and managing the NMRcast for us!

To listen to previous NMRcasts, please check out the For Immediate Release website.