In preparing for tonight’s meeting of Social Media Club NYC, I got an email from Nick Givotovsky who pointed me to this piece on engagement.

In it he has this quote: ““Engagement is turning on a prospect to a brand idea enhanced by the surrounding context”. He goes on to show, in my mind, how traditional models tend to have a serious problem with the ’surrounding context’ part, but how the new, interactive media present more opportunities.
His line of thinking is quite relevant to the Social Media space. Glad he’ll be joining us tonight as we discuss “Why people share” and other relevant topics. (There are a few spaces remaining, registration closes at 12 noon).