Chris Heuer Presentation at Search Insider Summit
November 15, 2006 by Chris Heuer
This morning I gave a presentation on Social Media to some of the smartest people in Search Marketing and Search Engine Optimization at the Search Insider Summit hosted by Mediapost. Many thanks to my co-panelist Sally Falkow from Press Feed and our moderator Bill Flitter from Pheedo. I think it went pretty well, and considering this was my 3rd and final PowerPoint I am allowing myself to give in 2006, I am also very happy to be done with it.
As many of you know, I detest panels and podiums, but this felt a little different thanks to Bill jumping into the audience to get things going with some audience participation. Despite the low energy level of the room on the first early morning session of the last day of the conference, it seems that many of the people in the audience did actially ‘get it’.
One of the reasons for agreeing to do a Powerpoint (which I started preparing yesterday afternoon), was that I really do need a presentation I can use on an ongoing basis to give to similar audiences on the ‘conference circuit’. I am sure you can find many ways to improve this presentation, so please do let me know your suggestions. The Powerpoint Presentation is available as a 4.8MB Zip file called “It’s Time to Get Real: Why Social Media might be able to improve your SEO, but you will never reap the full benefits until you really ‘get it’”
Rather than talking forever about the presentation, I wanted to close now with all the links that I did not get to include in the PowerPoint.
- Slide 2 – Definition of Social Media on Wikipedia
- Slide 10 – Definition of Truthiness from Wikipedia; Truthiness is 2005 Word of the Year
- Slide 11 – Cluetrain Manifesto
- Slide 13 – Technorati
- Slide 14 – BlogLines
- Slide 15 – The Influentials by Ed Keller; Buzzlogic (I am on their advisory board)
- Slide 17 – Sun CEO Jonathan Schwartz’s Blog with SEC Chairman Comment
- Slide 19 – Campbell’s Kitchen
- Slide 20 – Delicious; Wisdom of Crowds by James Surowiecki
- Slide 21 – Tom Foremski
- Slide 22 – Personal Bee
- Slide 23 – Walmarting Across America; Talking About Disclosure
- Slide 25 – Delicious; FURL; Digg; Technorati; You Tube; Blip.TV; Flickr
- Slide 26 – Proactive Customer Relations by David Churbuck; Rick Klau on his Lenovo Support Experience ; Dave Coustan, Earthlink Blogger
- Slide 27 – Diet Coke and Mentos Video; Compensation for Typepad Outage (mistakenly attributed to LiveJournal, also owned by Six Apart)
- After Presentation – Social Media Release
Thans Chris, It was a great panel – and well received judging from comment made by particpants afterwards.
I have also posted about this session on my blog today – http://falkow.blogsite.com
I can undertnad your frustration with powerpoint slides and the ‘I am speaking’ model. But it does not have to be used that way. I often refer to sites and research figures. Slides are the only way the audience can see what I am on about. And seeing it makes it more real to them.
When you are imparting knowledge only about 10% is retained from the spoken word. If they also see it, that goes up dramtically. so even in round table conversation-type session I like to have the visuals available. Perhaps if they all come with a personal laptop and we have the slides online……
Hi Chris,
Quick question – please reply off list – I have a meeting with PR professionals in London later this month.
We’re meeting at the Groucho Club to discuss a code of ethics on Web 2.0. Is there a social media club team in the UK that we should invite? If so who? Or should we lead it?
So many questions, so little time.
Ian
PS- Sorry for the public email – where are you xxx[at]somewhere][dot][com];-)
The video is available here if you want to watch the whole session.