Site Archives

Helping a Social Media Experiment


“What’s the speed of a meme’s spread across the net?” asks Scott Eric Kaufman. (A meme, according to Wikipedia, refers to a unit of cultural information transferable from one mind to another.)
By posting this, Scott’s script will find this post and track how his initial post has spread. (I heard about this via the Uplift […]

Engagement in Media…


In preparing for tonight’s meeting of Social Media Club NYC, I got an email from Nick Givotovsky who pointed me to this piece on engagement.
In it he has this quote: ““Engagement is turning on a prospect to a brand idea enhanced by the surrounding context”. He goes on to show, in my mind, how traditional […]

Lessons Learned at the Advanced PR Technology Conference


“It’s not social media if the rest of the PR industry isn’t socializing…”
I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco recently to discuss Social Media and successful examples in today’s PR landscape.I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on […]

Cheating on YouTube


This YouTube video documents Time Warner putting up “Superman Returns, The Movie” as a YouTube user, then having >7000 fans in a week. The “fans” are all accounts created the week beforehand. They’re stuffing the ballot box, as it were, to get more visibility for the Superman Returns movie.
To me, this is spamming a Social […]

Social Media Club Portland


On Tuesday, December 5th Chris Heuer and Alex Williams will lead a round table discussion on blogs, podcasts and other items of note. They are also accepting suggestions for additional topics, so if there is a subject burning a hole in your noggin - please send it to kristie [at] brainjams [dot] org and […]

Social Media Club Phoenix - December meeting


The Phoenix group had their first meeting last week with well over 50 people in attendance and lively conversations around the meaning of Social Media, creativity, purpose, platform, and desire to cooperate and support each on the endeavor. Tery Spataro provided me a great quote around the evening with ‘As an “Old Timer”, memories […]

Review of the TechCrunch NY Event


I was able to attend and blog the TechCrunch NY party tonight. (Thanks very much to Jeanne.) As a party, it was a great event, and I ran into a lot of cool people. The party itself was quite packed, though since I got there early I was able to sample some very good snacks […]

Chris Heuer Presentation at Search Insider Summit


This morning I gave a presentation on Social Media to some of the smartest people in Search Marketing and Search Engine Optimization at the Search Insider Summit hosted by Mediapost. Many thanks to my co-panelist Sally Falkow from Press Feed and our moderator […]

My Talk at the Association of Women In Communications, Westchester, NY


This is a link to the powerpoint of my talk tonight at AWC of Westchester. Others may use it in accordance with the CC licence.
This basically means that if you take slides from my deck for your own use, according to the Creative Commons site:
This license lets others remix, tweak, and build upon your work […]

Why Join Social Media Club Now?


I’m blogging today with the intent of showing you that joining Social Media Club, today- now, when you’re reading this - is a good idea. I’m not asking just because we’re on a membership drive - though we are. It’s because we want people who care about Social Media, media creation, and the community, to […]

Quoted about Social Networks


The Westchester Rockland Journal news quoted me in an article about an upcoming Association for Women In Communications of Westchester meeting (please come!) on Technophobia- people who are a little overwhelmed by the new stuff on the web and in their lives. I hope to shed some light on what Social Media and Social Networks […]

Robert Scoble Interview from Social Media to Corporate Media


Video Series #2 - Robert Scoble 
The Social Media Club event, from Social Media to Corporate Media, was created for CMOs, VPs, Marketing Directors, and Directors of Communications who are trying to engage with customers, potential customers and/or stakeholders.There are two primary components to successfully engaging with Social Media on behalf of your organization - strategy and tactics. This […]

From Social Media to Corporate Media Video Series #1


The Social Media Club event, from Social Media to Corporate Media, was created for CMOs, VPs, Marketing Directors, and Directors of Communications who are trying to engage with customers, potential customers and/or stakeholders.
There are two primary components to successfully engaging with Social Media on behalf of your organization - strategy and tactics. This short video series captures a […]

Social Media Club NYC - November Meeting


Our meeting is November 27th, 2006, at 6pm (to be confirmed) at PR NewsWire.
We’ll need everyone’s names for security, so please RSVP here.  Agenda to follow soon.
Also, we’d love you to join our mailing discussion list at:
http://lists.socialmediaclubmail.com/ - Sign up for the NYC list, and discuss what we should be talking about at our meetings!  […]

Social Media Club - Phoenix


Social Media Club is officially launching in the lovely state of Arizona this month.
Francine Hardaway has offered to lead the group and will be digging into topics covering disclosure/ethics, the new media press release and what is needed to grow the local community. NOTE: If there is a specific topic you would like […]