Chris Heuer and Brian Solis are live at SES and discuss search-engine optimization of press releases and the role of XML schemas in press releases.

The podcast can be found at the For Immediate Release site.

It’s a thriller folks.

Show notes for August 15, 2006

Welcome to NMRCast episode #4, a 23-minute podcast recorded live from the San Francisco Bay Area.

Download the file here (MP3, 15.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Sorry; the ability to hear a stream from this page is not available for episode #4

In This Edition:

• New Media Release wiki
• Search Engine Strategies conference
• XPRL, the eXtensible Public Relations Language
• Google Groups mailing list for New Media Release discussion (please join!)