It’s Social Media Release Not ‘New’ - I Was Wrong.

It’s quite funny really, but this does happen from time to time. Once I set my stake in the ground with regards to a particular use of language, like calling the hRelease project the New Media Release, I start having conversations with people about it in completely different contexts that provide fresh new insytes. In less than 24 hours after the first NMRCast I did with Shel Holtz, I had realized I was wrong in calling it new - before writing about it though I wanted to sleep on it a few nights and talk it over with a few other smart folks. Why this change of heart?

• It can’t be new forever
• The thing that is different is that it is social inherently
• The other thing is that it is more than just press receiving it
• It is still used primarily within the context of media
• It could be news, an announcement, a statement or any other type of communication - but Social Media Communication does not work, so calling it a release is just fine - released to the RSS Readers and Web visitors

So over the weekend I sent out a link to members of the New Media Release discussion list to get their feedback on the naming issue. While there was not the level of response I had hoped for so far, the few that did felt Social Media was the right phrase, 5-1 over New Media with all 6 respondents voting for Release over News or Announcement. Click here to take survey and provide us with better insights from a wider and ever wiser audience.

So I do apologize about changing it, but after talking about this issue now with many people far smarter than myself, I think we should call it a Social Media Release (SMR) and still go with the ‘tag’ being hRelease.  Does anyone have any violent objections to this? If so please let us know before we get too much further - it would be most helpful for us all to have agreement on this topic.

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