New Media Release Podcast

Posted by Chris Heuer
July 14, 2006

The New Media Release Podcast, episode 1, is being distributed as part of the “For Immediate Release” everything feed in order to introduce the podcast—and the NMR working group—to FIR listeners. After this first episode, if you want to keep getting the podcast as a regular subscription, you’ll need to subscribe separately to the NMRCast feed. Note, the Apple iTunes subscription will be active shortly.

Content summary: Chris Heuer and Shel Holtz introduce NMRCast and explain the NMR working group; discussion of microformats and their role in the NMR; where we plan to go from here

Show notes for July 13, 2006

Welcome to NMRCast episode #1, a 35-minute podcast recorded live from the San Francisco Bay Area.

Download the file here (MP3, 14.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Google Groups mailing list for New Media Release discussion (please join!)
NMR wiki (going live very soon)
PDF of SHIFT Communication’s new media release template (opens in new window)
SHIFT Communications’ PR Newswire release announcing the new media release template, produced as a new media release
Todd Defren’s post about SHIFT’s new media release template
Neville Hobson’s post about PR community action on the new meda press release
Tom Foremski’s original post, “Die, Press Release, Die! Die! Die!
About the Social Media Club
Chris Heuer’s website (learn more about him)
Wikipedia listing on the press release
Ivy Lee’s quote on the ethics of the press release

Posted by Shel Holtz on 07/14 at 12:08 PM

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Side note from Chris Heuer. Many thanks to Shel Holtz for helping to get this podcast together. I really felt it was important to start getting more people engaged in this conversation and this is a great way to do so. I also want to acknowledge and thank Constantin Basturea who has done an excellent job at setting up the Socialtext Wiki. I wish I had done a better job of working out the scheduling, but for NMRcast #2 expect to hear from him yourself.

Information and Links

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Information: July 14th, 2006; One Response

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Categories: NMRCast; New Media Release; Standards; hRelease

Other Posts: Rent an Expert Event Wednesday in San Francisco; Building the Social Media Clubhouse

Reader Comments

Comment Number:: 1
Written by:: Social Media Club » It’s Social Media Release Not ‘New’ - I Was Wrong.
Posted on:: July 20, 2006 at 12:13 pm

[…] It’s quite funny really, but this does happen from time to time. Once I set my stake in the ground with regards to a particular use of language, like calling the hRelease project the New Media Release, I start having conversations with people about it in completely different contexts that provide fresh new insytes. In less than 24 hours after the first NMRCast I did with Shel Holtz, I had realized I was wrong in calling it new - before writing about it though I wanted to sleep on it a few nights and talk it over with a few other smart folks. Why this change of heart? […]